Marketing Management Queries

Hi guys,

Any material that I can use for the following topic will be of gr8 help.

Branding vs. Advertising.

Need to submit this Friday. Hope u understand the urgency.

Alok.
 
rural marketing management

i have a project on launching of a new product. and my product is cadbury perk.
i have to launch mini perk in rural. pls suggest one nice name to mini perk.
pls tell me what to do?

waited for reply.
 
alokhom said:
Hi guys,

Any material that I can use for the following topic will be of gr8 help.

Branding vs. Advertising.

Need to submit this Friday. Hope u understand the urgency.

Alok.
Click to expand...


hey alok...i didnt get ya..how can i compare Branding and Advertising....its out of my thinkin..plz tel us..wat exactly u want...so tht we can try 2 help u out better...


Regards
Vishal
 
kalpesh said:
i have a project on launching of a new product. and my product is cadbury perk.
i have to launch mini perk in rural. pls suggest one nice name to mini perk.
pls tell me what to do?

waited for reply.
Click to expand...




Java perk.............
 
hi 2 al d members i'm a newbe here 1st of al must appreciate the concern of al d people who started this great site and discussion forum really a blessing for al d management students....
mods i'm lukin ot for sum ASSIGNMENTS of philip kotlers marketing management as i'l b starting my MBA dis yr june so want to go there having some basic knowledge on said issue
wud really appreciate ur help and assistance watin for an early reply ......t.c.....cherzzzzzzzzzzz

regards
gaurav
 
Re: launch of a product

THIS IS THE EXAMPLE OF A MARKETING PLAN THT U CAN REFER

1. Executive Summary

Edited : Hey Sameer due to such a long post i have converted the same onto a word file and have uploaded on this post.. As such a long post would be a little of inconvenience so have transferred to word.. U can now dwnld the Marketing Plan Here...!!

Thnxz
Bhavin
Admin Mp

P.s : If the post is getting very long plz do upload it on a word or pdf file..!!
 

Attachments

Last edited by a moderator:
Hey Gaurav,

I aint exactly sure what you are looking for. But however, I have some docs which might help you.
The 1st 1 is an interview of Philip Kotler regarding future of marketing.
The 2nd 1 is a whole project on marketing plans.

Hope they help you.
Bye
 

Attachments

Hey Gaurav,

I attached a wrong file by mistake. The 1st 1
Here is the correct file...

Sorry 4 the inconvinience.
 

Attachments

hi minx....you have everything in front of u...but you only need to be present.....as you said you can launch anything...why not it be you..?


as in just imagine that you are promoting the "I" Brand...now tell me what and how will focus on it...also relate this with a product and it is done...the moral behind this was to simply make you understand..that evry product has a identity of its own....as in personal terms....hence when you think of yourself..you will come to know which product you can actually work on.....

I MP.....
 
kartik said:
I think talking to a few bank managers of ICICI and other banks should do the trick.
Here are a few links you can refer to.
http://www.thokalath.com/banks/index.php
http://www.iht.com/articles/2004/12/05/bloomberg/sxexpand.html
http://www.nribanks.com/jyenindex.htm

Help Yourself, Help Others. Hope to see your full project uploaded on the website soon.

Laterz.
Click to expand...
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i want help in marketing management project. my topic is launch of wedding planner and it's markrting
 
Re: launch of a product

Hey sneha..can u pls add ur marketing plan here..it will provide a path..as our team is about to visit cadbury and v r suppose to either produce a new product or a new varient for cadbury and then prepare the marketing plan.
U can mail me on [email protected]
 
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