Marketing Management Queries
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ViJiT
Vijith Pujari
Marketing Straight To The Heart
Marketing is not a science, despite the proliferation of business books and techno- babble that would have you believe differently. Marketing is a learned, applied analysis of human behavior. This book does not in any way pretend to be scientific. But the methods have been tested and proven time and time again.
Topics
1 What Is Share of Heart? How Can It Work for You? 1
2 Fifteen Hot Buttons to Push 21
3 Straight-to-the-Heart Marketing Research 41
4 Staking Your Claim to Your Target Market: The to-the-Heart Mission Statement 65
5 Developing the Marketing Strategy 79
6 Creating Share of Heart From the Start: Developing New Product Winners 101
7 Exploding Those Deadly Marketing Myths 119
8 How Marketing to the Heart Can Reverse the Fortunes of Stagnant or Declining
Brands
135
9 Hooking the Heart Through Advertising 155
10 Making Consumers Embrace Your Products and Brands 173
11 About Value 191
A Final Word From the Author 197
Code:
http://rapidshare.de/files/4074730/MarketingStraightToTheHeart.pdf.html
Marketing is not a science, despite the proliferation of business books and techno- babble that would have you believe differently. Marketing is a learned, applied analysis of human behavior. This book does not in any way pretend to be scientific. But the methods have been tested and proven time and time again.
Topics
1 What Is Share of Heart? How Can It Work for You? 1
2 Fifteen Hot Buttons to Push 21
3 Straight-to-the-Heart Marketing Research 41
4 Staking Your Claim to Your Target Market: The to-the-Heart Mission Statement 65
5 Developing the Marketing Strategy 79
6 Creating Share of Heart From the Start: Developing New Product Winners 101
7 Exploding Those Deadly Marketing Myths 119
8 How Marketing to the Heart Can Reverse the Fortunes of Stagnant or Declining
Brands
135
9 Hooking the Heart Through Advertising 155
10 Making Consumers Embrace Your Products and Brands 173
11 About Value 191
A Final Word From the Author 197
Code:
http://rapidshare.de/files/4074730/MarketingStraightToTheHeart.pdf.html
vishal1986
New member
Bike tht runs on battery-Mkt Project..
hey guys..plz plz plz help me out soon
our topic is Bike tht runs on battery n we gotta launch this product..i mean total marketing of this product..
4ps
stdp
swot
mkt strategies
mkt research
competitors_(i guess none coz its a new product)
perception chart
distribution channel
Porters % force mode
budgeting
rplz help me out with respect to these topics..ne him wil, do...how 2 go abt it..ne info available...ne references..links.etcetc..
its damn urgent..
gotta submit a 15 page rough progress report on wed..tht is 13th of sep..this month...
waitin for ur replies..
Regard
Vishal (www.managementparasdie.com--Moderator)
hey guys..plz plz plz help me out soon
our topic is Bike tht runs on battery n we gotta launch this product..i mean total marketing of this product..
4ps
stdp
swot
mkt strategies
mkt research
competitors_(i guess none coz its a new product)
perception chart
distribution channel
Porters % force mode
budgeting
rplz help me out with respect to these topics..ne him wil, do...how 2 go abt it..ne info available...ne references..links.etcetc..
its damn urgent..
gotta submit a 15 page rough progress report on wed..tht is 13th of sep..this month...
waitin for ur replies..
Regard
Vishal (www.managementparasdie.com--Moderator)
ViJiT
Vijith Pujari
some info of a company launchin a bike.........
Hyderabad co rolls out electric bike
Hyderabad: A city-based company has developed an electric bicycle that makes no noise or emits pollutants. It will be the most economical two-wheeler, costing just 30 paise for every kilometre.
"It is as simple as switching on a bulb," said M. Venkataiah, Chairman of Cynosure Enterprises Ltd.
"But for the two wheels, nothing moves in it. Because there is no internal combustion activity, there is absolutely no noise," he said on the technology.
Built on indigenous technology, the manufacturers are planning to commence sales in October.
The bike offers 60 km of non-stop drive on a fully charged battery at speeds in the range of 25-30 km/hr.
Showcasing the first batch of "e-bikes" here on Sunday, Mandali S. Rao, Director of Cynosure Enterprises Ltd, said the bike offered several other economic benefits. "It won't come under the Motor Vehicles Act and hence there is no need to pay road tax," he said.
Declining to announce the price pattern, he said that it would cost much less than the scooterettes.
The `Yash' series of bikes would have five variants - Pretty (180 watts), Docile (240W), Acute (350W and 600W) and Whiz (600W), catering to all segments of customers.
Initially, each of these would be available in three colours.
In the first phase, the company would sell the bikes in Andhra Pradesh before expanding to other States.
"Battery-run two-wheelers are quite popular in Japan and Korea," he said.
The company would invest Rs 5 crore and hoped to manufacture 1,500-2,000 bikes a month. "We are going to appoint 100 dealerships next month. We plan to start sales beginning the Vijayadasami festival," he said.
M. Venkataiah, who is also the Director (Technical) of Force Motors (formerly Bajaj Tempo Ltd), said the company would be setting up energy points to help customers.
Hyderabad co rolls out electric bike
Hyderabad: A city-based company has developed an electric bicycle that makes no noise or emits pollutants. It will be the most economical two-wheeler, costing just 30 paise for every kilometre.
"It is as simple as switching on a bulb," said M. Venkataiah, Chairman of Cynosure Enterprises Ltd.
"But for the two wheels, nothing moves in it. Because there is no internal combustion activity, there is absolutely no noise," he said on the technology.
Built on indigenous technology, the manufacturers are planning to commence sales in October.
The bike offers 60 km of non-stop drive on a fully charged battery at speeds in the range of 25-30 km/hr.
Showcasing the first batch of "e-bikes" here on Sunday, Mandali S. Rao, Director of Cynosure Enterprises Ltd, said the bike offered several other economic benefits. "It won't come under the Motor Vehicles Act and hence there is no need to pay road tax," he said.
Declining to announce the price pattern, he said that it would cost much less than the scooterettes.
The `Yash' series of bikes would have five variants - Pretty (180 watts), Docile (240W), Acute (350W and 600W) and Whiz (600W), catering to all segments of customers.
Initially, each of these would be available in three colours.
In the first phase, the company would sell the bikes in Andhra Pradesh before expanding to other States.
"Battery-run two-wheelers are quite popular in Japan and Korea," he said.
The company would invest Rs 5 crore and hoped to manufacture 1,500-2,000 bikes a month. "We are going to appoint 100 dealerships next month. We plan to start sales beginning the Vijayadasami festival," he said.
M. Venkataiah, who is also the Director (Technical) of Force Motors (formerly Bajaj Tempo Ltd), said the company would be setting up energy points to help customers.
vishal1986
New member
Kool info Vijith...i liked it ..thx a lot..could u plz gimme the link frm whr u got this news...so tht i can proceed....
and if poss..more help as 2 how should i go abt this project...or nehelp in particulr 2 the topics mentioned ...ie 4ps, startegies..etc...
thx.
and if poss..more help as 2 how should i go abt this project...or nehelp in particulr 2 the topics mentioned ...ie 4ps, startegies..etc...
thx.
ViJiT
Vijith Pujari
4ps u have to write it by urself .u will not get anything online and as per the info i posted ...........i got it from google.co.in and select search from pages of india so try to search more in google u will find some more info on The `Yash' series of bikes would have five variants - Pretty (180 watts), Docile (240W), Acute (350W and 600W) and Whiz (600W), catering to all segments of customers.
vishal1986
New member
Indian Banks Abroad
Foreign Banks
The operations of foreign banks, though similar to that of other commercial Indian banks, are mainly confined to metropolitan areas. Foray of foreign banks depends on reciprocity, economic and political bilateral relations. An inter-departmental committee has been set up to endorse applications for entry and expansion. Foreign banks, in the wake of the liberalization era, are looking to expand and diversify. Some of the leading foreign banks that operate in India are Citibank, Standard Chartered Grindlays Bank, Hong Kong Shanghai Banking Corporation, Bank of America, Deutsche Bank, Development Bank of Singapore and Banque National De Paris.
Indian Banks Abroad
Ninety-five branches, including off-shore branches and mobile agencies of nine-Indian commercial banks (which include eight public sector banks and one Indian private sector bank) were operating in foreign countries as on 31 March 2000. These branches are spread over 25 countries and located in major international centres like London, Singapore, Amsterdam, Bahrain, New York, Hong Kong, Tokyo, Frankfurt, Paris, etc. The largest concentration is in the United Kingdom (19) followed by Fiji Islands (9), USA (8 ), Singapore (6), Hong Kong and Mauritius (7 each), Sri Lanka (6), United Arab Emirates (6) and Japan (4). These branches specialize in various areas of international banking including financing of foreign trade. They cater to the needs of Indian exporters and importers and to that extent; they form an integral part of the domestic banking system. Besides these branches, Indian commercial banks are having 15 representative offices in USA, Brazil, Indonesia, Iran, Egypt, Russia, Italy, Zimbabwe, China, Uzbekistan, Philippines, Vietnam, Kazakhstan and Australia. Indian commercial banks are also having 14 wholly owned subsidiaries and eight joint ventures in USA, Canada, Zambia, Nigeria, Uganda, Bhutan, Mauritius, Kenya and Nepal.
wil post more info as soon as i find ...okies Milind?
Regard
Vishal
Forum-moderator
milind20 said:
Foreign Banks
The operations of foreign banks, though similar to that of other commercial Indian banks, are mainly confined to metropolitan areas. Foray of foreign banks depends on reciprocity, economic and political bilateral relations. An inter-departmental committee has been set up to endorse applications for entry and expansion. Foreign banks, in the wake of the liberalization era, are looking to expand and diversify. Some of the leading foreign banks that operate in India are Citibank, Standard Chartered Grindlays Bank, Hong Kong Shanghai Banking Corporation, Bank of America, Deutsche Bank, Development Bank of Singapore and Banque National De Paris.
Indian Banks Abroad
Ninety-five branches, including off-shore branches and mobile agencies of nine-Indian commercial banks (which include eight public sector banks and one Indian private sector bank) were operating in foreign countries as on 31 March 2000. These branches are spread over 25 countries and located in major international centres like London, Singapore, Amsterdam, Bahrain, New York, Hong Kong, Tokyo, Frankfurt, Paris, etc. The largest concentration is in the United Kingdom (19) followed by Fiji Islands (9), USA (8 ), Singapore (6), Hong Kong and Mauritius (7 each), Sri Lanka (6), United Arab Emirates (6) and Japan (4). These branches specialize in various areas of international banking including financing of foreign trade. They cater to the needs of Indian exporters and importers and to that extent; they form an integral part of the domestic banking system. Besides these branches, Indian commercial banks are having 15 representative offices in USA, Brazil, Indonesia, Iran, Egypt, Russia, Italy, Zimbabwe, China, Uzbekistan, Philippines, Vietnam, Kazakhstan and Australia. Indian commercial banks are also having 14 wholly owned subsidiaries and eight joint ventures in USA, Canada, Zambia, Nigeria, Uganda, Bhutan, Mauritius, Kenya and Nepal.
wil post more info as soon as i find ...okies Milind?
Regard
Vishal
Forum-moderator
vishal1986
New member
Milind...now keeping the above posted info as ur base for the project... u can search the above mentioned banks in ddetails n their current scenario in global market...
if i get ne ionfo..wil post asap..
Regard
Vishal
if i get ne ionfo..wil post asap..
Regard
Vishal
anasarahim
New member
MBA PROJECT(MARKETIN)
i am a MBA final semester student.i need some project topics in marketing,business environment,challenges.............pls send me
my id [email protected]
i am a MBA final semester student.i need some project topics in marketing,business environment,challenges.............pls send me
my id [email protected]
bhavin_3
Bhavin Mehta
Plz elaborate
ajith could u plz elaborate more on wht topics have been covered and wt would u like to cover on ur project. u could also have a glance on our marketing section for the same..!! http://www.managementparadise.com/projects/marketing/
ajith could u plz elaborate more on wht topics have been covered and wt would u like to cover on ur project. u could also have a glance on our marketing section for the same..!! http://www.managementparadise.com/projects/marketing/
vishal1986
New member
hey ajith...plz mention wat all info u require...choose ur topic...n let us knw..wat all u want..so tht we can proceed with ur project n help u out.asap...
Rergards
Vishal
Forum-Moderator
Rergards
Vishal
Forum-Moderator
ViJiT
Vijith Pujari
sneha1986 said:
INDEX.
1. INTRODUCTION.
2. COMPETITORS’ STRATEGY•
3. GRAPH OF THE MARKET SHARE.
4. LAUNCHING STRATEGY.
• SURVEY RESULTS.
• NPD OF THE PRODUCT.
• PERCEPTION CHART.
• STDP OF THE PRODUCT
• TEST LAUNCHING.
• BUDGETING.
• MAIN STRATEGY-4P’s.
PRODUCT DESCRIPTION
PRICING STRATEGY
PLACE
PROMOTION METHODS.
• SWOT ANALYSIS OF THE PRODUCT.
• DISTRIBUTION CHANNEL.