rural

Features are extras to a product, which are of value to the buyers. They are improvements provided for more comfort and convenience. They are of two types i. Rational, problem solving ii. Emotional, fancy The consumer is willing to pay for the solutions to the problems he has in using the...

Success in the market depends on offering products to the market segments that will be profitable. Quality signifies the ability of the product to meet the following expectations-  Reliability,  Economy,  Durability,  Capability,  Efficiency The product designers should interact...

The NCAER has categorized the consumer goods into three categories. Category I- Products are of immediate use to the family. E.g.- bicycles, fans etc. Category II- Products are a combination of entertainment products and products that ease household work strain. E.g. - mixer grinder...

The promotion measure should be cost effective. Word of mouth is an important message carrier in the rural areas and ‘opinion leader’ play a significant role in influencing the prospective rural consumers about accepting or rejecting a product or a brand. Other attributes are explained as under...

While it is necessary to formulate specific strategies for distribution in rural areas, the characteristics of the product - whether it is consumable or durable, the life of the product and other factors have to be kept in mind. 1. Coverage of Villages with 2000 & Above Population: Coverage of...

PRICING STRATEGIES: Pricing strategies are linked to product strategies. The product packaging and presentation also keeps the price low to suit the rural consumer. 1. Low Cost/Cheap Products: This is a common strategy widely adopted by manufacturing and marketing concerns wherein the price...

PRODUCT STRATEGIES: The following are the product strategies for the rural market and rural consumers: 1. Small Unit Packing: This method stands a good chance of acceptance in rural markets. The advantage is that the price is low and is easily affordable by the rural consumer. Products like...

Rural Marketing The Indian rural market with its vast size and demand base offers great opportunities to marketers. Two-thirds of countries consumers live in rural areas and almost half of the national income is generated here. It is only natural that rural markets form an important part of...

Factors contributing to the growth of rural marketing: 1. New Employment Opportunities: The income from new employment and rural development efforts launched in the rural areas has increased the purchasing power among the rural people. Self employment policy with the assistance from the bank...

Profile of Rural Marketing The position in the rural market was totally different some twenty years ago. At present there is a demand for certain articles like T. V., fans, radio, engine oil, readymade garments, detergents, medicines, etc. New product like toiletries, baby care products and...

Understanding Rural Markets: There has been always a vast difference between the two markets for a long time now. The difference is not only between urban and rural but also within the rural areas -- between regions, states and districts. There is a difference in the media reach, the education...

Profile of the rural consumer: 1. Size of the Rural Consumer: The size of the rural consumer group can be understood from the following details provided in the table: Population of India Rural v/s Urban: 1971, 1981, 1991 and 2001 Population Total % Total % Total % Total % 1971...

I. The Features of Indian Rural Markets 1) Large and Scattered Market: - The rural market of India is large and scattered in the sense that it consists of over 63 crore consumers from 5, 70,000 villages spread throughout the country. 2) Major Income from Agriculture: - Nearly 60 % of the...

The emergence of an active cash economy is bound to create is bound to create a strong rural demand and promote rural consumption. The traditional growth and dominance of urban industrial centres is undergoing rapid changes. A more equitable distribution in rural areas would also help in slowing...

Resilient Communities in Rural Maharashtra The primary thought that I took away form this trip was that we resilient communities here in our rural Maharashtra. Their brightness, spontaneity, purity that comes straight deep from the ground is rare and needs to be protected and...

hey guys i hv uploaded a project on rural / agricultural finance those who need it just check it out. its an 100 mark project of %th sem. banking and insurance. just 1 reminder its in 2007 word format so those who hv compatible versions they can go ahead. well hv the project its full.......

Highways projects costing about US$ 1120 million are in different stages of construction or in operation.  The NHDP project is one of the largest road sector projects being pursued by the government. The private sector is expected to play a significant part in this. The National Highway...

HLL has over 36,000 employees, and has created 2 lakhs indirect jobs. Its operations are spread across 70 locations in India. There are over 50 factories, of which 28 are in backward areas. The operations involve 2000 suppliers and associates and 7000 stockists and agents. HLL has emerged as a...

FMCG consumption in rural areas: Organizations like Hindustan Lever Ltd., Nirma Chemical Works, Colgate Palmolive, Parle foods and Malhotra Marketing have carved inroads into the heart of rural markets. Various categories of products have been able to spread their tentacles deep into the rural...

Prudent in pricing – rural consumers: The Indian consumer is very price sensitive. In the personal care sector, branding allows companies to partially pass on the cost increases to the customers. Most players have introduced products with mass-market pricing, so as to build volumes. The...