rural

Rural banking in India started since the establishment of banking sector in India. Rural Banks in those days mainly focussed upon the agro sector. Regional rural banks in India penetrated every corner of the country and extended a helping hand in the growth process of the country. SBI has 30...

As of now, action that is taking place on the retail front is by and large confined two metros and cities. There is still a vast market available in rural India, which remains to be trapped. Multinational Corporations, as manufacturers and distributors, have already taken the lead in...

Penetration into the rural market is what big retailers have to concentrate on for growth. Attracting rural markets will be different from that of the urban market. For example detergent cakes are preferred to powder and coconut oil in bottle to sachets in the rural areas. The rural consumer...

Council for Advancement of People’s Action & Rural Technology (CAPART) Recognising the need for an organisation that would coordinate and catalyse the development work of voluntary agencies in the country, particularly to ensure smooth flow of benefits to the underprivileged and...

Introduction:- The Credit-Cum-Subsidy Scheme for Rural Housing has been conceived for rural households having annual income upto Rs.32,000/-. Objective- To enable/facilitate construction of houses for all rural households who have some repayment capacity. Target Group- The target group under...

Against this backdrop the MRCP supported by IFAD was evolved as an innovative approach to poverty reduction with people’s participation. The strategy for implementation of this project has been devised in such a manner that the rural poor assume centre-stage and their participation ensured at...

SBI Caters to the needs of agriculturists and landless agricultural labourers through a network of 6600 rural and semi-urban branches.There are 972 specialized branches which have been set up in different parts of the country exclusively for the development of agriculture through credit...

RURAL NON-FARM SECTOR FINANCE SCHEME Rural Non Farm Sector (RNFS) holds the key to faster economic development of the country. It has potential and promise for generating employment and increased income in the rural areas. Hence, NABARD has identified financing, development and...

These banks were first set up in 1975 specifically to give direct loans and advances to small and marginal farmers, agricultural labourers, rural artisans and other of small means. The loans are given for productive purposes. There were 196 RRBs which have been lending around Rs. 3600...

There are mainly two sources available to the farmers private agencies & institutional. Private agencies means relatives, landlords, agricultural moneylenders, professional private moneylenders, traders & commission agents, others. Where institutional agencies are a. commercial banks, b. the...

The commercial banks on the other hand were participating in rural banking only as an alien since they were programmed for meeting the financial requirements of trade and commerce. In a view of the huge gap in rural credit from institutional sources and in a bid to meet the growing needs of...

Indian rural credit structure is regarded all over the world as quite unique and innovative. It required a careful feasibility study to understand rural structure. Evolved over a period of last eight decades, it can perhaps claim the honour of being a very important constituent of the most...

Occupation Percentage of Households Cultivators 72 Agricultural labourers 15 Other non-cultivators 11 Artisans 2 All house holds 100 However this group of cultivators contain both prosperous and well as marginal cultivators within itself. This is rural India’s picture where 20%...

When you consider a rural market then the measure part of the rural buiness directly or indirectly connected with agriculture. In this condition,whenever you study about rural market you have to consider the impact of agriculture towards Indian Economy. Profile of Rural people:-If we...

The prosperity of a Rural India depends directly upon the development of agriculture and industry. Agricultural production, however, requires power, credit, transport facilities, etc. Industrial production requires not only machinery & equipment but also skilled man-power, management...

To ahieve the development in national output, it is essential to combine natural resources, human resources & capital. The existence or the absence of favourable natural resources can facilitate or retard the process of economic development. Natural resources include land, water resources...

Indian Economy in the Pre-British period:- The Indian economy in the pre-British period consisted of isolated and self-sustaining villages on the one hand, and towns, which were the seats of administration, pilgrimage, commerce and handicrafts, on the other. Means transport &...

The countries oldest tradition holds the key to rural penetration. The average daily sale at a Haat is about Rs.2.25 Lacs while the annual sales at melas amount to Rs.3, 500 crore. In rural India, annual melas organised with a religious or festive significance are quite popular and provide a...

• RURAL FOLK MEDIA: As a general rule, rural marketing involves more intensive personal selling efforts compared to urban marketing. Marketers need to understand the psyche of the rural consumers and then act accordingly. To effectively tap the rural market a brand must associate it with the...

To understand the way the rural markets work - we need to go to these markets and spend time there in understanding them. We live in surroundings where the things are completely different from what the rural customer experiences. And we can't understand him unless we go and spend time there...