Penetration Levels in rural area
The personal and home care market is a mature one in urban.However, for the past three years, it is witnessing a lot of changes, in terms of product and usage patterns.
Products in the soap, detergent and hair oils categories have high penetration level (over...
• The consumer product sector mainly consists of personal care, cosmetics and home products segments. The sector can be further sub-divided into dental care products, soaps, detergents, surface cleaning products, skin care, and hair care products.
• India's rural markets have seen a lot of...
Around 700 million people, or 70% of India's population, live in 6,27,000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000.
The rural India offers a tremendous market potential. A mere one percent increase in India’s rural...
<h2>INNOVATIVE RURAL MEDIA</h2>
In addition to the conventional media vehicles, a lot of innovative mediums are used in rural advertising and marketing. Some of the most striking ones are:
Puppetry
Puppetry is the indigenous theatre of India. From time immortal it has been the most popular...
Maharashtra is India's third largest state in area (about the size of Italy) and second largest in population, 9.4% of India. As per the 2001 census, Maharashtra has a population of 96,752,247 and it encompasses an area of 308,000 km² (119,000 mi²).
The Western Ghats better known as Sahyadri...
BSNL's plans to roll out wireless internet technology, Wimax to the rural areas. This project would establish 7000 Common service centers (CSC) across the country from where the Wimax facility would be operated from.
Forget about the unavailable power supply, we should think for those how have...
tell me some products that to be launch in rural area. any kind of product that you think it will work in rural area. so that i can find marketing strategy about him.
“ULTRA MODERN APPROACH OF ADVERTISING IN TELECOM SECTOR FOR RURAL MARKET”
TABLE OF CONTENT
Sr.no Title Page no.
1 Executive Summary 1
2 Objective of study 2
3 Introduction - Advertising 3-8
4 Advertising trend in...
With an approximate population of 700 million people, the rural
Indian market is important for multinational corporations to tap. Although rural
Indians need to purchase consumer goods just as their Western counterparts do,Rural Indian consumers have a different set of needs that must be met by...
LIFEBUOY IN RURAL MARKET:SugarwareZ-196::SugarwareZ-196::SugarwareZ-196::SugarwareZ-196::SugarwareZ-196::SugarwareZ-196::SugarwareZ-196:
shrey420
Thread
bundling of inputs
client specific promotion
commodity markets
developmental marketing
joint or promotion
labor economics
lifebuoy
management of demand
market
non-urbanized
project on lifebuoy
project on rural market
ruralrural marketing in india
rural markets
segments of market
soap market
stock market