rural

Although the rural market does offer a vast untapped potential, it should also be recognized that it is not that easy to operate in rural market because of several problems. Rural marketing is thus a time consuming affair and requires considerable investments in terms of evolving appropriate...

The Indian rural market with its vast size and demand base offers great opportunities to marketers. Two-thirds of countries consumers live in rural areas and almost half of the national income is generated here. It is only natural that rural markets form an important part of the total market of...

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A thorough understanding of the rural markets has become an important aspect of marketing in the Indian marketing environment today. This attraction towards the rural markets is primarily due to the colossal size of the varied demands of the 230 million rural people. In fact, the rural...

A major part of rural marketing falls into this category. It includes the transactions of urban markets who sell their products and services in rural areas. The following are some of the important items, which are sold in rural areas and manufactured in urban areas. For example: - pesticides...

6, 31,307 villages, 700 million people a myriad of languages many traditions and a rich culture. A vibrant land with a long History. Rural Indian people are known as much for their warmth as their diversity. Welcome to the land of mysticism. The real BHARAT. --CROP CULTIVATION --INDUSTRY...

Rural customers have always have had a fascination for automobiles, particularly utility vehicles (UVs). The UVs have been sought either for personal use or for commercial purpose (making the vehicle available on hire to others) and in some cases both. Some of the key insights or other...

A concept known as ‘Satellite Distribution’ can be tried in developing a distribution channel in the rural market. Under this system, the firm appoints stockist in feeder towns, who take care of financing, warehousing the goods and sub-distribution of goods. The firm also appoints a number of...

The Existing Market Structure: Indian rural market is composed of 22,000 primary rural markets and 20 lakh retail sales outlets of which nearly 1 lakh are fair price shops of Public Distribution Systems (PDS) as estimated. One retail shop services 60 to 70 families in rural areas. The...

The second major task in rural marketing is organizing an effective distribution channel. This task too has many problems: 1. Multiple tiers, Higher Cost and Administration Problems: The distribution chain in the rural context requires a large number of tiers as compared to the urban context...

Most of the companies have direct representation in the form of redistribution stockist at level II and III. Level III in a district would comprise 7-10 towns. High outlet density and large customer population centres enables economies in developing these markets through working of sales-cum...

1. Company depot which may be located at a particular state. 2. Redistribution stockist, C&F agents, semi-wholesaler and retailers who may be located at the district headquarters. 3. Semi wholesalers and retailers who may be located at Tehsil headquarters, mofussil towns or industrial...

The task of sales force management carries certain added dimensions in the rural context. In selecting the salesman, in giving the orientation, in motivating them and in developing them the sales manager has to adapt to the unique requirement of rural selling. The major concern in sales...

Personal Selling is an essential element in rural marketing. Rural Marketing involves more intensive personal selling efforts than Urban Marketing. The basic traits of Personal Selling are enthusiasm, communication skill and knowledge of selling techniques which are required in equal measures by...

a) Low Cost/Cheap Products: The price can be kept low by low unit packing like paisa packs of shampoo sachets etc. This is a very common strategy which is being widely adopted by many marketers. b) Refills/Reusable Packaging: The refill packs benefits the consumers in terms of price. Such...

Marketer can employ the following methods when price-quality relationships are associated.  Discriminatory Pricing: This is employed to charge different customer groups differently projecting differences of quality of offer. The differences discriminatory pricing are i. Product Form...

Price in Marketing Mix for Rural Marketing 1. PRICING FOR QUALITY CONSCIOUS CUSTOMERS: These customers are basically concerned with functional benefits and value-for-money. If a marketer wants to develop an effective pricing strategy for these customers he must know whether the price quality...

There are some companies who choose to develop products especially to meet rural market needs while others experiment with packaging. E.g. Green Cards- Andhra Bank & Allahabad Bank has issued credit cards known as ‘Green Cards’ to farmers.

There are many products that are common to rural & urban markets. They include cosmetics, toiletries, washing powder, communication services etc. e.g. Videocon is pushing walkman into markets with a population under 50,000. Electrolux is test marketing urban models of refrigerators and...

: Brand is the term, name, sign, symbol, design or a combination of them, which helps to identify the seller products & identify them from competitor products. Its primary purpose is creating an identity of the product. The brand names should be easily understood & recognized by the rural...