Nestle Marketing Project

roshcrazy

roshcrazy

Roshni Bhatia
TABLE OF CONTENTS


MISSION STATEMENT

STORY OF NESTLE

DYNAMIC EXPANSION

BRANDS OF NESTLE

BOARD OF DIRECTORS

AUDIT COMMITTEE

NESTLE’S OBJECTIVES

MARKETING AND SALES

MARKET POSITION

NESTLE EVERYDAY

RESEARCH AND DEVELOPMENT

MARKETING MIX

PROBLEMS FACED BY NESTLE

RECOMMENDATIONS

SWOT ANALYSIS

FUTURE OF NESTLE
 

Attachments

Evolution of Nestlé Milk Districts
Nestle India has its milk-processing factory at the town of Moga and sources raw milk from the districts of Moga, Ludhiana, Sangrur, Mukatsar, Ferozepur and Faridkot. These districts have been collectively referred to as ‘Moga Milk District’. Providing loans at favorable rates to enable farmers to build their herds of cattle, working with the local community to build confidence in the milk trade. A professional milk agent was established, along with well-equipped milk collection centres. Nestlé has helped raise the quality, hygiene and value of the milk produced by some 85000 farmers in this district, helping in turn to improve people’s health,lifestyles and the region’s economy.
 
tnx a lot ......................................................
 
nice and informative post this will really help us in making our marketing project of nestle
 
thanks bro..this will be very useful to do a comapritive study with my other topic...thanks again!!!!:horn:
 
Nestle is facing image crisis right now. Near about 400 crore has been flushed and they now face tremendous crisis of image all their resources used in marketing totally wasted.Now, they have to start again from zero and they have to build their image again.
 
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