Marketing Communications Plan
punitatinup
Par 100 posts (V.I.P)
Re: Hi there!Some help pls...
Hi,
You can find in Kotler PPT number 7. Its a chapter based on Marketing Communication.
Hi,
You can find in Kotler PPT number 7. Its a chapter based on Marketing Communication.
Re: Hi there!Some help pls...
http://www.managementparadise.com/f.../84681-analysis-marketing-communications.html
Follow this link and your query would be solved
http://www.managementparadise.com/f.../84681-analysis-marketing-communications.html
Follow this link and your query would be solved
savio13
Savio Cabral
Re: Hi there!Some help pls...
Hello there….
It seems you were looking for Marketing Communications plan
Hope these will meet your requirements:
http://www.managementparadise.com/forums/marketing-management-rm-im/80876-communication-plan_itgi.html
For further queries kindly post….. We would be pleased to help you….
Thank you….
Savio
Staff
(ManagementParadise.com)
Hello there….
It seems you were looking for Marketing Communications plan
Hope these will meet your requirements:
http://www.managementparadise.com/forums/marketing-management-rm-im/80876-communication-plan_itgi.html
For further queries kindly post….. We would be pleased to help you….
Thank you….
Savio
Staff
(ManagementParadise.com)
alistair24
Alistair Rego
Re: Hi there!Some help pls...
Hi,
I am pasting some info below that contains integrated marketing communications plan and its elements.
Use these elements with respect to the company you are developing the plan for.
Regards
Creating an Integrated Marketing Communications Plan
The best marketing strategy in the world will ultimately fail if you are unable to get the right message to your potential customers at the right place and the right time. An integrated marketing communications plan matches your available budget of time and money to the most effective means for distributing your message. No matter how great your product or service, if your potential customers don't know it exists, there will never be a sale.
What Does Integrated Mean?
An integrated marketing communications plan has all parts of your tactics working together. For example, if your marketing communications plan calls for print advertising, the same theme of your print ads should be reflected on your web site. If your customer gets the same message and visual clues in both places, they are much more likely to comprehend your marketing message. By doing this, you will build your brand with that customer who will remember you when they are ready to buy.
Elements of the Integrated Marketing Communications Plan
Your plan should include consideration of marketing methods such as:
Web site: What does your web site say about your company? Is it informative, easy to use, ecommerce ready? Your web site is available at all times, is it ready to speak for you when you are not available.
Advertising: print, online, radio, or tv. Choose the advertising medium(s) that gets your message to your target audience where they are likely to be ready to receive it. Use a consistent, repetitive approach to build awareness and recall.
Marketing Collateral: brochures, case studies, white papers. Your materials build and define your brand and provide the customer with an important look at your positioning and messages.
Online Marketing: advertising, opt-in email marketing and links from other sites. Your customers are online and you should use the appropriate methods to reach and retain them.
Trade shows: How many individual meetings would you need to setup to equal the number you can have at a trade show. No other opportunity affords you the ability to meet directly with so many customers in a condensed time frame.
Direct mail, personal selling, networking and many more methods allow you to get your message to the customer.
Budget and allocate resources
Your integrated marketing communications plan must have a target budget and resources assigned to each element of the plan. Depending on the size of your budget, you will probably need to make trade-offs between methods to achieve your goals. In addition, you need to have the internal, or external resources aligned to carry out the plan.
A good marketing communications plan can take your marketing efforts to the next level. Test what works and feed the information back into the plan.
Hi,
I am pasting some info below that contains integrated marketing communications plan and its elements.
Use these elements with respect to the company you are developing the plan for.
Regards
Creating an Integrated Marketing Communications Plan
The best marketing strategy in the world will ultimately fail if you are unable to get the right message to your potential customers at the right place and the right time. An integrated marketing communications plan matches your available budget of time and money to the most effective means for distributing your message. No matter how great your product or service, if your potential customers don't know it exists, there will never be a sale.
What Does Integrated Mean?
An integrated marketing communications plan has all parts of your tactics working together. For example, if your marketing communications plan calls for print advertising, the same theme of your print ads should be reflected on your web site. If your customer gets the same message and visual clues in both places, they are much more likely to comprehend your marketing message. By doing this, you will build your brand with that customer who will remember you when they are ready to buy.
Elements of the Integrated Marketing Communications Plan
Your plan should include consideration of marketing methods such as:
Web site: What does your web site say about your company? Is it informative, easy to use, ecommerce ready? Your web site is available at all times, is it ready to speak for you when you are not available.
Advertising: print, online, radio, or tv. Choose the advertising medium(s) that gets your message to your target audience where they are likely to be ready to receive it. Use a consistent, repetitive approach to build awareness and recall.
Marketing Collateral: brochures, case studies, white papers. Your materials build and define your brand and provide the customer with an important look at your positioning and messages.
Online Marketing: advertising, opt-in email marketing and links from other sites. Your customers are online and you should use the appropriate methods to reach and retain them.
Trade shows: How many individual meetings would you need to setup to equal the number you can have at a trade show. No other opportunity affords you the ability to meet directly with so many customers in a condensed time frame.
Direct mail, personal selling, networking and many more methods allow you to get your message to the customer.
Budget and allocate resources
Your integrated marketing communications plan must have a target budget and resources assigned to each element of the plan. Depending on the size of your budget, you will probably need to make trade-offs between methods to achieve your goals. In addition, you need to have the internal, or external resources aligned to carry out the plan.
A good marketing communications plan can take your marketing efforts to the next level. Test what works and feed the information back into the plan.
Re: Hi there!Some help pls...
Hello Friend,
I use the custom search bar to find material that i want. why dont you make use of it...and make your experience easy here...
can help you finding rightnow....the presentation is in the following link.
http://www.managementparadise.com/f...lides-integrated-marketing-communication.html
hope to hear smething on this topic soon....:valk:
Hello Friend,
I use the custom search bar to find material that i want. why dont you make use of it...and make your experience easy here...
can help you finding rightnow....the presentation is in the following link.
http://www.managementparadise.com/f...lides-integrated-marketing-communication.html
hope to hear smething on this topic soon....:valk:
abhishreshthaa
Abhijeet S
hey check out this links .
it contains all the required information about your required project.
http://www.managementparadise.com/f...st-chill/173435-marketing-communications.html
Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Show) [Archive] - ManagementParadise.com - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants.
it contains all the required information about your required project.
http://www.managementparadise.com/f...st-chill/173435-marketing-communications.html
Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Show) [Archive] - ManagementParadise.com - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants.
abhishreshthaa
Abhijeet S
hey friend. check out this link.. hope it can help you out...
http://www.managementparadise.com/f...st-chill/173435-marketing-communications.html
Marketing Communications [Archive] - ManagementParadise.com - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants.
jitenmazee
Banned
Hey fireraven, your topic is very on marketing communication plan as it is the very essential part of any marketing campaign. I tried to get as much information as possible for you and downloading it in a document here, please check it.