Does anyone have the 14th edition of Marketing Management- A south Asian Perspective[14th Edition],Pearson publishers by Philip Kotler,Kevin Lane Keller,Abraham Koshy,Mithileshwar Jha.
Philip Kotler is known as the father of marketing and exceptionally genius personality. His 7 P's of marketing is widely used and very appropriate to find outcomes and results of marketing. Here is the 7 p's of marketing given below: