Difference between Brand Ambassador & Brand Face

abhishreshthaa

New member
A Brand Ambassador would be one who is not only a spokesperson for the brand or is just appearing as a testimonial for the brand's benefits. He/she is an integral part of the brand persona and helps to build an emotional, which goes beyond just appearing on TV commercials.


He takes up the cause of a Brand Champion and is associated with every aspect related with the brand. What is more, there is a significant difference between making just an endorsement for say, a shampoo or an automobile, and being that brand's alter ego. Both parties take the latter far more seriously to the deal.


So a brand ambassador would be involved in press releases, he/she would be actively participating in any sales promotion, sporting the Brand all the while. For example, Fardeen Khan is the brand ambassador for Provogue while he remains a brand face for Lux Body Wash.


On the other hand, a Brand Face would be the current celebrity who is just used as a tool to increase brand recall and is only appearing in the advertisement. It is usually seen that a brand face is a temporary contract and is very short term at times. An example would be Sona Chandi Chawanpryash using Sourav Ganguly for a while in its commercials. Brand faces are easily forgotten and fades away with the campaign's end.
 
Hello Abhi , This is really very interesting topic to understand. We have made one research project and the topic was does brand ambassadors is the main reason people buy product. The answer to this matches with our hypothesis and the answer was YES. Brand ambassador plays very crucial role in building brand. Here we have the recent example of Maggi. Amitabh Bachchan, madhuri Dixit and preity Zeinta are all targeted for promoting Maggi because an excessive amount of lead has been found in it, which is harmful.
 
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