sales

Objectives of consumer market sales promotions The following basic objectives can be pursued with sales promotions in the consumer market. • Stimulate trial purchase When a firm wants to attract new users sales promotions tools can reduce the consumer’s risk of trying something new. A...

CONSUMER SALES PROMOTIONS Sales promotions directed at the end-user, whether by the manufacturer or the retailer, are called consumer sales promotions. Manufacturer announced promotions to consumers are based on ‘pull’ strategy of the manufacturer and retailer announced promotions to...

Consumer market sales promotions Trade sales promotions Sales force sales promotions Price discounts Off-Invoice Allowance Sales contests Price pack deals Buying allowance Incentives Rebates/refunds Display and advertising allowance Awards and prizes Continuity programs...

Tools of Sales Promotion The following tools of sales promotion are used for all the three heads instrumental in promoting the hotel business. 1. Brochure: It is a device to stimulate customers and motivate them to visit a hotel and avail of the benefits offered by the management of the...

DISADVANTAGES OF SALES PROMOTIONS While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. In fact, a promotion is speed up the killing of a bad product. • Increased price sensitivity...

Sales promotions have a significant effect on the behaviour of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. • Price discrimination Producers can introduce price discrimination through the use of sales...

There are a number of reasons that are favourable to the growth of sales promotion: • Increasing Competition The air of change is gaining momentum after the introduction of economic liberalisation.Due to increase in competition, companies are finding it increasingly difficult to compete on...

Advertising Sales Promotions By using a variety of persuasive appeals, it offers reasons to buy a product or service. Besides giving reasons in the form of different appeals, they offer incentive to the consumers to buy the product or service now. Appeals are emotional or functional in...

1. Communication: they gain attention and usually provide information that may lead the customer to the product. 2. Incentive: they incorporate some concession, inducement, or contribution that gives value to the consumer. 3. Invitation: they include a distinct invitation to engage in the...

“Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other...

WHAT IS SALES PROMOTION? Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects. Sales promotion offers a direct inducement to act by providing extra worth over and above...

Marketing & Sales Know The Market A crucial element of business success is "knowing your market." Usually, it is important to clearly define the target group(s) by characteristics such as age, gender, economic status, lifestyle, geography and other parameters. However, ours is an industrial...

What is d difference between sales and marketing?????????????????? :SugarwareZ-069:

Sales forecasting Reasons for undertaking sales forecasts Businesses are forced to look well ahead in order to plan their investments, launch new products, and decide when to close or withdraw products and so on. The sales forecasting process is a critical one for most businesses. Key...

Online Business Marketing and Advertising to Increase Sales Web Design Strategies- All design and functionality measures taken to make products easier to find and purchase on the e-commerce website. Direct Response Sales Copy- Advertising copy designed to illicit an immediate response from...

It includes various techniques that induce a desired response on the part of target customers and intermediaries. Sales Promotional Techniques used by Diligent Media for DNA – • DNA is distributing merchandise such as pens, notepads, caps, T-shirts to the employees, DNA-guide to the...

Features: It plays major role in sale on any handset.Today people are more attracted towards the features of handset and are ready to spend huge amount of money on buying a handset having huge numbers of features. Price:Price also plays a major role.Companies need to place there products in...

Central Sales Tax Act. 1956.....................

I need a sales management report on Max New york life insurance. How a sales manager works, his targets and the entire process he needs to follow. Can someone plz mail any relevant data to me, which can help me in making the report?

MAIN TASKS INVOLVED IN SALES FORCE MANAGEMENT: 1. Determination of personal selling objectives 2. Formulation of sales policies 3. Structuring the sales force. 4. Decide sales force size. 5. Fixing targets and quotas. 6. Selection, recruitment and training. 7. Managing sales force...