sales

Sales promotion has been defined as: 1. a “direct inducement “ that offers distribution or the ultimate consumers with the primary objective of creating an immediate sale. 2. Marketing communication activities, other than advertising, personal selling, and public relations, in which a...

Where Sales Objectives are appropriate: 1. A major objective of most sales promotion programs is to generate short term increase in sale. 2. Direct-response advertising is one type of advertising that evaluate its effectiveness on the basis of sales. 3. When sales or special events are...

Many clients believe that money spent on advertising & other forms of promotions should produce measurable results, such as increase in sales volume by a certain % or rupee value or increasing the brands market share. They believe, objective should be based on the achievements of the sales...

Many marketing managers view their advertising and promotional programs from a sales perspective and argue that sales or some related measure such as market share is the only meaningful goal for advertising and thus should be the basis for setting objectives. They take the position that the...

Hyperbole is not limited merely to product claims, however. When MLMers turn to their competitors it can get ugly indeed. Some of the most outlandish rumors of modern history can be traced to MLMs. In recent years, for example, the international rumor that the president of a major real-world...

Matrix sales are a form of Multi-level marketing, similar to a pyramid scheme or Ponzi scheme. It usually employs custom-designed message boards on the internet. Many former participants of these schemes consider them to be a form of confidence trick. In a matrix sale, customers are told they...

“The offer” is the meat and pilaf of this menu item. Without an appealing offer of value for the cost – no amount of selling will empty your shelves or fill your seats. Exclusivity, short runs, bundled deals, see a star, or bring a friend – these offers make people feel special, like they...

Pricing strategy is another marketing technique one can use to improve the overall competitiveness. Get a feel for the pricing strategy which competitors are using. That way one can determine if the prices are in line with competitors in the market area and if they are in line with industry...

Sales Promotion Employing methods to stimulate sales through immediate or delayed incentives to the customer. If the incentive is attractive, the price: value ratio is adjusted favourably enough to affect a sale. This strategy should integrate with the overall marketing mix to balance extra...

Consumer-cum-Dealer-cum-Sales force sales promotions: Nokia Promotoion: perfect 10 contest Objective: to attract channel partners, salespersons., an prospective buyers City: 15 cities Strategy: the contest was three fold - for consumers, dealers, and sales personnel. A large number of...

SALES PROMOTION EVALUATION Measurement of results in any area of business activities related to the objectives that are set. To accomplish this, set of evaluation criteria is laid down before the implementation of the sales promotion programme. A number of these objectives are directly...

The allocation of monetary resources to sales promotion is determined by the promotional strategy of the firm. In most cases, first the total amount of money for promotion is determined then it is budgeted for different activities. Before deciding the money allocated to sales promotion, the...

• Sales meetings Sales meetings are generally organized for sales people form one area, region or district more frequently, usually once a month, once in two months, or quarterly. These meetings bring together sales people from different territories of the nation and are considered a popular way...

• Increase sales volume • Introduce a new product • Reducing selling costs • Offset competitive promotions • Improve working habits • Develop new prospect lists etc.

SALES FORCE PROMOTION Sales promotion directed towards the sales people is referred to as sales force promotions. These schemes are intended to motivate sales people to put in more efforts to increase sales, increase distribution, promote new or seasonal products, sell more deals to resellers...

Sales Promotion of Leisure Marketing The entertainment organisations also need to think about the sales promotion measures to promote the business. A temporary incentive to the sales personnel as well as to the users of services helps in boosting the sale. It is in this context that we make...

The main advantage of this tool is that it has a very Strong consumer response Such discounts offer immediate value and strong consumer response. The Flexibility and convenience of implementation is another advantage. Price offers are extremely flexible in the sense that the producer has...

Titan watches Objective: make the high end product seen cheaper. Branded watches are a high value product. Titan watches are expensive compared to many other branded watches available. Hence in case a sales promotion offer like some rupees off is available on the watch, the consumer finds...

Techniques of consumer sales promotions • Price discounts or price-off deals. Price deals are probably the most commonly used promotional techniques. A price deal for a customer means a reduction in the price of the promoted product and the consumer saves money on purchase.

 Colgate fresh energy ice blue gel (Colgate India) 50 gm pack, Rs. 5.50 off on normal price, now available at Rs. 12.50 only. Price discounts are communicated through POP advertising, window displays, sales people, advertising in newspapers, magazines and TV ads. Determining the quantum of...