pricing strategies

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    Marketing Mix of IGN

    IGN is a multimedia news/reviews website that focuses on video games, films, music, and other media. Its corporate parent is "IGN Entertainment," which owns and controls separate sites such as GameSpy, GameStats, and AskMen. IGN's main website comprises several specialty sites, or "channels"...
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    Marketing Mix of Kozmo.com

    Kozmo.com was a venture-capital-driven online company that promised free one-hour delivery of "videos, games, dvds, music, mags, books, food, basics & more"[1] and Starbucks coffee in several major cities the United States. It was founded by young investment bankers Joseph Park and Yong Kang in...
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    Marketing Mix of Lehman Brothers Holdings Inc.

    Lehman Brothers Holdings Inc. (Pink Sheets: LEHMQ, former NYSE ticker symbol LEH) (pronounced /ˈliːmən/) was a global financial services firm which, until declaring bankruptcy in 2008, participated in business in investment banking, equity and fixed-income sales, research and trading, investment...
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    Marketing Mix of Maxis Software

    Maxis Software is an American company founded as an independent video game developer in 1987. It is currently a subsidiary of Electronic Arts (EA). Maxis is the creator of the best-selling computer game of all time, The Sims and its first sequel, The Sims 2. These titles and their related...
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    Marketing Mix of Macromedia

    Macromedia was a former American graphics and web-development software house (1992-2005) headquartered in San Francisco, California that produced such products as Flash and Dreamweaver. Its rival, Adobe Systems, acquired Macromedia on December 3, 2005 and as of 2010[update] controls the line of...
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    Marketing Mix of McDonnell Douglas

    McDonnell Douglas was a major American aerospace manufacturer and defense contractor, producing a number of famous commercial and military aircraft. It formed from a merger of McDonnell Aircraft and Douglas Aircraft in 1967. McDonnell Douglas was based at St. Louis's Lambert International...
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    Marketing Mix of Merrill Lynch & Co.

    Bank of America Merrill Lynch[1] is the investment banking and wealth management division of Bank of America. With over 15,000 brokers and $2.2 trillion in client assets it is the world's largest brokerage.[2] Formerly known as Merrill Lynch & Co., Inc., prior to 2009 the firm was publicly owned...
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    Marketing Mix of Nabisco

    Marketing Mix of Nabisco : Nabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a 1,800,000-square-foot (167,000 m2) production facility at 7300 S. Kedzie Avenue, is...
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    Marketing Mix of Netscape Communications

    Netscape Communications (formerly known as Netscape Communications Corporation and commonly known as Netscape) is a US computer services company, best known for its web browser. When it was an independent company, its headquarters were in Mountain View, California.[1] The name Netscape was a...
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    Marketing Mix of NYNEX Corporation

    NYNEX Corporation (pronounced /ˈnaɪnɛks/) was a telephone company that served five New England states (Maine, Massachusetts, New Hampshire, Rhode Island and Vermont) as well as New York, from 1984 through 1997. Formed January 1, 1984, as a result of the Bell System Divestiture, NYNEX was a...
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    Marketing Mix of Pacific Telephone & Telegraph Company

    The Pacific Telephone & Telegraph Company was the name of the Bell System's telephone operations in California. It gained in size by acquiring smaller telephone companies along the Pacific coast, such as Sunset Telephone & Telegraph in 1917. Purchases extended Pacific Telephone's territory into...
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    Marketing Mix of Pan American World Airways,

    Pan American World Airways, commonly known as Pan Am, was the principal United States international air carrier from the late 1920s until its collapse on December 4, 1991. Founded in 1927 as a scheduled air mail and passenger service operating between Florida (Key West, and later Miami) and...
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    Marketing Mix of Palm, Inc.

    Palm, Inc. is a smartphone manufacturer headquartered in Sunnyvale, California that is responsible for products such as the Pre and Pixi as well as the Treo and Centro smartphones. Previous product lines include the Palm Pilot, Palm III, Palm V, Palm VII, Zire and Tungsten. While their older...
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    Marketing Mix of PeopleSoft, Inc

    PeopleSoft, Inc. was a company that provided human resource management systems (HRMS) and customer relationship management (CRM) software, as well as software solutions for manufacturing, financials, enterprise performance management, and student administration to large corporations...
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    Marketing Mix of Rockwell International

    Rockwell International was a major American manufacturing conglomerate in the latter half of the 20th century, involved in aircraft, the space industry, both defense-oriented and commercial electronics, automotive and truck components, printing presses, valves and meters, and industrial...
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    Marketing Mix of Siebel CRM Systems

    Siebel CRM Systems, Inc. was a software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications. The company was founded by Thomas Siebel in 1993. At first known mainly for its sales force automation products, the...
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    Marketing Mix of Sierra Entertainment

    Sierra Entertainment, Inc.[1] (formerly Sierra On-Line) was an American video game developer and publisher founded in 1979 as On-Line Systems by Ken and Roberta Williams. Based in Fresno, California, the company was last owned by Activision, a subsidiary of Activision Blizzard. Sierra is best...
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    Marketing Mix of Amoco Corporation

    Amoco Corporation, originally Standard Oil Company (Indiana), was a global chemical and oil company, founded in 1889 around a refinery located in Whiting, Indiana. It later absorbed the American Oil Company founded in Baltimore in 1910 and incorporated in 1922 by Louis Blaustein and his son...
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    Marketing Mix of Standard Oil

    Standard Oil of Ohio or Sohio was an American oil company that was acquired by British Petroleum, now called BP. It was one of the successor companies to Standard Oil after the antitrust breakup in 1911. Standard Oil of Ohio was the original Standard Oil company founded by John D. Rockefeller...
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    Marketing Mix of Texaco

    Texaco ("The Texas Company") is the name of an American oil retail brand. Its flagship product is its fuel, "Texaco with Techron". It also owns the Havoline motor oil brand. Texaco was an independent company until it merged into Chevron Corporation in 2001. It began as the Texas Fuel Company...
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