pricing strategies

TSR, Inc. was an American game publishing company most famous for publishing the Dungeons & Dragons role-playing game. The company was purchased in 1997 by Wizards of the Coast, which no longer uses the TSR name for its products. Tactical Studies Rules was formed in 1973 as a partnership...

Marketing Mix of Universal Pictures : Universal Pictures (sometimes called Universal City Studios or Universal Studios for short), a subsidiary of NBC Universal, is one of the six major movie studios. Founded in 1912 by Carl Laemmle,[1] it is one of the oldest American movie studios still in...

U S West, Inc. (corporately styled "U S WEST") was a Regional Bell Operating Company (RBOC), one of seven "Baby Bells" that were spawned by the antitrust breakup of AT&T in 1983. It provided telephone and data service to several Pacific Northwest and mountain states. It was acquired by Qwest...

Wharton Econometric Forecasting Associates, Inc (WEFA Inc) was a world-leading economics forecasting and consulting organisation founded by Nobel Prize winner Dr. Lawrence R. Klein. WEFA Inc was a spinoff of the Wharton School of the University of Pennsylvania, where Klein taught. WEFA Inc...

Union Carbide Corporation is one of the largest chemical and polymer companies in the United States, currently employing more than 3,800 people.[1] Union Carbide primarily produces chemicals and polymers that undergo one or more further conversions by customers before reaching consumers. Some...

MCI, Inc. is an American telecommunications subsidiary of Verizon Communications that is headquartered in Ashburn, unincorporated Loudoun County, Virginia. The corporation was originally formed as a result of the merger of WorldCom (formerly known as LDDS followed by LDDS WorldCom) and MCI...

Naukri.com is a job site operating in India founded by Sanjeev Bikhchandani in March 1997.[1] It publishes a monthly report called Naukri JobSpeak. The site was established in 1997 by Info Edge (India) Ltd. Info Edge is a listed company on the Bombay Stock Exchange and National Stock Exchange...

Marico is a leading Indian group providing consumer products and services in the areas of Health and Beauty based in Mumbai.[1] During 2009-10, the company generated a Turnover of about Rs.26.6 billion (USD 600 Million)[2] , in respect of its food, hair care and skin care related activities...

Air India is a state-owned flag carrier and currently the oldest and largest airline of the Republic of India. It is a part of the Indian government-owned National Aviation Company of India Limited (NACIL). The airline operates a fleet of Airbus and Boeing aircraft serving Asia, Europe and...

Sony Ericsson is a joint venture established on October 1, 2001[1] by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to manufacture mobile phones. The stated reason for this venture is to combine Sony's consumer electronics...

IPL – The Indian premier league has taken the cricketing world by storm. It has also got its marketing mix spot on. Read on to discover the perfection in the marketing mix of Indian Premier League The Indian Premier League (often abbreviated as IPL), is a domestic professional Twenty20 cricket...

Tata Motors Ltd is a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors is India’s largest automobile company, with consolidated revenues of USD 20 billion in 2009-10. It is the...

Reliance Communications (NSE: RCOM, BSE: 532712), formerly known as Reliance Infocomm, along with Reliance Telecom and Flag Telecom, is part of Reliance Communications Ventures (RCoVL). Reliance Communications Limited, founded by Dhirubhai H Ambani (1932–2002), is the flagship company of the...

Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world's largest motorcycle manufacturer since 1959,[3][4] as well as the world's largest manufacturer of internal combustion engines measured by...

Kingfisher Airlines is an airline group based in India. Its head office is Kingfisher House in Vile Parle (East), Mumbai.[3][4] Kingfisher Airlines, through its parent company United Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red. Kingfisher Airlines is one of six airlines...

Zapak.com is a privately-held, online gaming portal, with browser games in India (services provided Globally), promoted by the Anil Dhirubhai Ambani Group's subsidiary company Reliance Big Entertainment. Launched in 2006, the site provides a very large collection of casual games, including some...

Axis Bank, formerly UTI Bank, is a financial services firm that had begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the Specified Undertaking of the Unit Trust of India (UTI-I), Life...

Viacom short for "Video & Audio Communications", is a United States-based media conglomerate with interests primarily in, but not limited to, cinema and cable television. As of 2010, it is the world's fourth-largest media conglomerate, behind The Walt Disney Company, Time Warner and News...

Marketing Mix of Nokia : Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki.[3] Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications...

The service marketing mix of Pantaloons – A leading retail store 1. Product: E-commerce: Pantaloon’s website Futurebazaar.com has revolutionized the e-commerce business in India. It offers a wide range of products at affordable prices. Food: In food business, the group offers a host of...