pricing strategies

XPLANE is a design company that creates illustrations for corporate clients. The company aims to distill complex processes into easy-to-grasp illustrations, using visualization techniques which it calls Pictonics. XPLANE was founded in 1993 in St. Louis, Missouri by David Gray as a visual arts...

YRC Worldwide Inc., a Fortune 500 company and one of the largest transportation service providers in the world, is the holding company for a portfolio of brands including YRC, YRC Reimer, YRC Glen Moore, YRC Logistics, New Penn, Holland and Reddaway. YRC Worldwide has a comprehensive network in...

Yum! Brands, Inc. (NYSE: YUM) or Yum! is a Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, Wingstreet, and Long John Silver's restaurants worldwide, and A&W Restaurants (excluding A&W in Canada). Based in Louisville, Kentucky, it is the world's largest fast food...

Zapata Corporation (NYSE: ZAP) is a holding company based in Rochester, New York and originating from an oil company started by a group including the former United States president George H. W. Bush. Various writers have alleged links between the company and the United States Central...

Zappos.com is an online shoe and clothing shop. Currently based in Henderson, Nevada, United States,[4] the company warehouse is located in Shepherdsville, Kentucky, along with an outlet store. Since its founding in 1999, Zappos has grown to be the largest online shoe store.[5] Zappos did...

Adventure International was a computer game publishing company that existed from 1978 until 1985, started by Scott and Alexis Adams. Their games were notable for being the first implementation of the adventure genre to run on a microcomputer system. The adventure game concept originally came...

Aldus Corporation, named after the 15th-century Venetian printer Aldus Manutius, was the inventor of the groundbreaking PageMaker software, a program that is generally credited with creating the desktop publishing (DTP) field. The company was founded by Jeremy Jaech, Mark Sundstrom, Mike...

AlliedSignal was an aerospace, automotive and engineering company that acquired and merged with Honeywell for $15 billion in 1999, after which the new group adopted the Honeywell name. AlliedSignal was created through a 1985 merger of Allied Corp. (formerly Allied Chemical & Dye) and Signal...

American Motors Corporation (AMC) was an American automobile company formed by the 1954 merger of Nash-Kelvinator Corporation and Hudson Motor Car Company — at the time, it was the largest corporate merger in U.S. history. American Motors (AMC) purchased Kaiser's Jeep operations in 1970 with...

Amoco Corporation, originally Standard Oil Company (Indiana), was a global chemical and oil company, founded in 1889 around a refinery located in Whiting, Indiana. It later absorbed the American Oil Company founded in Baltimore in 1910 and incorporated in 1922 by Louis Blaustein and his son...

The Amoskeag Manufacturing Company was a textile manufacturer which founded Manchester, New Hampshire. From modest beginnings in near wilderness, it grew throughout the 19th century into the largest cotton textile plant in the world. At its peak, Amoskeag was unrivaled both for the quality and...

Apollo Computer, Inc., founded 1980 in Chelmsford, Massachusetts by William Poduska (a founder of Prime Computer), developed and produced Apollo/Domain workstations in the 1980s. Along with Symbolics and Sun Microsystems, Apollo was one of the first vendors of graphical workstations in the...

Arbusto Energy (sometimes referred to as Arbusto Oil)[1] was a petroleum and energy company formed in Midland, Texas, in 1977, for former US President George W. Bush by a group of investors which included Dorothy Bush, Lewis Lehrman, William Henry Draper III, Bill Gammell, and James R. Bath. The...

ARCO (an acronym for Atlantic Richfield Company) is an oil company which became a subsidiary of UK-based BP in 2000 officially known as BP West Coast Products LLC (BPWCP).[1] ARCO was originally formed by the merger of East Coast-based Atlantic Refining and California-based Richfield Petroleum...

America West Airlines was one of the US’s top ten passenger carriers, based in Tempe, Arizona out of Phoenix Sky Harbor International Airport; and is now part of the US Airways Group. At the time of its integration into US Airways, America West operated two hubs; its base location at Sky Harbor...

Product refers to the actual, physical item that a company is trying to sell to the consumer. Marketers usually do not focus on product development as much as product presentation. Therefore, the marketing mix in this stage should consist of the name of the product, its packaging and how it...

Ameritech Corporation (and before that American Information Technologies Corporation) was a U.S. telecommunications company that arose out of the 1984 AT&T divestiture. Ameritech was one of the seven Regional Bell Operating Companies that was created following the breakup of the Bell System...

Arthur Andersen LLP, based in Chicago, was once one of the "Big Five" accounting firms among PricewaterhouseCoopers, Deloitte Touche Tohmatsu, Ernst & Young and KPMG, providing auditing, tax, and consulting services to large corporations. In 2002, the firm voluntarily surrendered its licenses to...

Avalon Hill was a game company that specialized in wargames and strategic board games. Their logo contained their initials "AH", and it was often referred to by this abbreviation. It also published the occasional miniature wargaming rules, role-playing game, and had a popular line of sports...

Verizon Communications Inc. (NYSE: VZ, NASDAQ: VZ) is a global broadband and telecommunications company and a component of the Dow Jones Industrial Average. It was formed in 1983 as Bell Atlantic as part of the 1984 AT&T breakup into seven Baby Bells. Prior to its transformation into Verizon...