consumer

FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR A consumer, making a purchase decision will be affected by the following three factors: 1. Personal Factors 2. Psychological Factors 3. Social Factors Personal Factors These factors were varying from person to person. Demographic...

CONSUMER BUYING BEHAVIOUR AND PERCEPTION IN SMALL CAR SEGMENT

How Celebrity Endorsements Influence the Consumer The basis for the effectiveness of celebrity-endorsed advertising can be linked to Kelman's processes of social influence as discussed by Friedman and Friedman. According to Kelman, there are three processes of social influence, which result in...

How Celebrity Endorsements Influence the Consumer The basis for the effectiveness of celebrity-endorsed advertising can be linked to Kelman's processes of social influence as discussed by Friedman and Friedman. According to Kelman, there are three processes of social influence, which result in...

Consumer Habits And Practices Chocolates are consumed as indulgence and not as snack food, as prevalent in western countries. Almost 75% chocolates and 90% confectionery are impulse purchases. Chocolates are bought predominantly by adults and gifted to children. Direct consumption by adults...

CONSUMER MARKETS AND BUYER BEHAVIOURS Amul should take into consideration the fact that the Cultural Factors exert the broadest and deepest influence on the buyer behavior and thus Amul should understand that the culture of frozen foods in India is very limited. Amul should introduce...

Extensions and their relevance in consumer markets If a brand has a value, then it should be possible to transfer those values to additional products, so enabling a company to broaden its range. A strong brand can make it easier to launch new products. The original brand will have...

what would be the effect of proper layouts in organized retailing on consumer behaviour

• The consumer product sector mainly consists of personal care, cosmetics and home products segments. The sector can be further sub-divided into dental care products, soaps, detergents, surface cleaning products, skin care, and hair care products. • India's rural markets have seen a lot of...

Consumer Segmentation It is impossible for a brand to think of a positioning strategy without at the same time considering the segment for which it wants to offer the benefit and whether that benefit is being offered by any other brand in the market.. This is so because all the aspects...

Consumer Perception- It is a very important component of positioning. Before positioning of a particular brand it is very important for the brand to know what does a consumer think about the product or service which is going to be launched by the brand . With the help of this the customers...

Branding A) LG : When a product is being launched into the market it is very important to brand it in the most unique and different manner as compared to the products of the other companies. When LG decided to launch its air -conditioners in India in 1998 it decided to follow the corporate...

What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer...

Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics...

Consumer behavior in services Consumer behavior in services Consumer behavior in servicesppt

Consumer Behaviour Greaves (1995, p. 30) states “It is not the cost of the materials that determines the products value, but rather the customers perception of that value”. In China, for instance, price is said to be “a major determinant in most purchasing decisions for the vast majority of...

Consumer survey The objective of the survey was to find out: Has Branding worked better than selling for both consumers and customers? What do consumers buy today “a product or a brand”? How do consumers react to brands? Analysis The result of the survey clearly points out that...

the first chapter of Consumer Behaviour Edition 9,

Maharashtra is India's third largest state in area (about the size of Italy) and second largest in population, 9.4% of India. As per the 2001 census, Maharashtra has a population of 96,752,247 and it encompasses an area of 308,000 km² (119,000 mi²). The Western Ghats better known as Sahyadri...

Cultural factors culture,subculture & social class influences buying behavior. It refers to traditions,values & basic attitudes of the whole society. It can be seen in food habits & dressing style. Many brands associate their messages with a country’s culture & some associates with...