consumer

Consumer behavior is defined as "all psychological, social and physical behaviors of potential costumers as they become aware of evaluate, purchase, consume, and tell others about product and services". In a simple word buyer behavior is the process by which an individual. Whether, what...

The model above shows the various factors that affect a celebrity endorsed brand while viewed by a consumer in the media (both TV and print). The central idea being the impact on brand. The three major parts to a brand being shown are: - • The Product • Advertisement • The celebrity...

Compliance infers that another individual or group of individuals influences an individual cause he or she hopes to achieve a favourable reaction from this other group. This process of social influence is not directly applicable to celebrity advertising because there is little, if any...

The Company is a global player in providing digital photography products and services for consumer markets. Consumer digital products include digital cameras, digital picture frames, home imaging accessory products, and snapshot printers and printer media. Kodak’s line of camera products and...

Indian celebrity can connect foreign brand with the Indian consumer with great effect. S. Kumar's has Big ' B' is brand Ambassador for Reid & Taylor, as it will enable them to Indianise the brand personality.,Shahrukh Khan the Bollywood superstar is brand ambassador for Tag Heuer. The core...

The basis for the effectiveness of celebrity-endorsed advertising can be linked to Kelman's processes of social influence as discussed by Friedman and Friedman. According to Kelman, there are three processes of social influence, which result in an individual adopting the attitude advocated by...

Techniques of consumer sales promotions • Price discounts or price-off deals. Price deals are probably the most commonly used promotional techniques. A price deal for a customer means a reduction in the price of the promoted product and the consumer saves money on purchase.

Objectives of consumer market sales promotions The following basic objectives can be pursued with sales promotions in the consumer market. • Stimulate trial purchase When a firm wants to attract new users sales promotions tools can reduce the consumer’s risk of trying something new. A...

CONSUMER SALES PROMOTIONS Sales promotions directed at the end-user, whether by the manufacturer or the retailer, are called consumer sales promotions. Manufacturer announced promotions to consumers are based on ‘pull’ strategy of the manufacturer and retailer announced promotions to...

Indirect Effects of Consumer Demand for Computer and Video Games and Total Economic Impacts To produce computer and video game software and to provide game software and hardware trade and transportation services, the software publishing, wholesale, retail, and transportation industries purchase...

The direct effects of the demand for computer and video games are sales, employment, and wages in the sectors of the economy that produce, transport, and sell game software and complementary hard-ware. These sectors are information, transportation, and trade, with nearly all of the direct...

The purchasing power of Indian consumer is increasing day by day. India has largest consumer market after china. So dont you think Consumer is the king of India?

hey friends, I am attaching a project on fast moving consumer goods which also includes the company profile of Godrej Industries also. Hope this will be helpful to you..

SWOT ANALYSIS The overall evaluation of a company’s strength, weakness, opportunity and threats is called SWOT analysis. External Environmental Analysis:- (Opportunity/ Threat) In general, a business unit has to monitor key Macro Environment Force (demographic, economic, technological...

Market Share of different companies in 2002 Videocon 32% Whirlpool 17% LG 14% BPL 11% Samsung 5% IFB 4% Electroplux 3% National 2% Others 12%

The consumer electronics industry in India has been in the midst of severe competition ever since 1991, the beginning of the liberalization process. This will only intensify further with the removal of QRs in 2001. At the same time with the steady increase in the purchasing power of people the...

Consumer orientation to marketing research means making research activities pro-consumers rather than pro-manufacturer. It also means giving more importance to consumers and their satisfaction, expectations, needs, etc. and not merely to sales promotion and profit to the manufacturer. Such...

In India the concept of discount stores like Wall-Mart, at which genuine, defect free international brands are available at 50% discount, is yet to catch on. Still, the major section of customers is conservative and choosy and prefers to go to a known retail shop than opt for a discount...

Consumer needs and demands drive the value chain. What will the consumer want 10 years from now, and how will that evolve over the next decade? The answer lies in realizing what today consumer wants is: 1) Selection: Selection means the retailer has what the consumer wants when he or she...

A stereotype of the rural consumer or of rural consumer behavior is absent and this creates problems as well as opportunities for the marketer. Variations in behavior reflect geographical, demographical and behavioral influences on lifestyle, which provides marketers with options to segment the...