consumer

Rural customers like urban ones can be divided into three categories: 1. Quality Conscious Customers: who are very rich and whose annual income is over 1.5 lakhs. 2. Value Conscious Customers: who is the consuming class and whose annual income is between Rs. 45,000 – Rs. 1, 50,000. 3. Price...

Profile of the rural consumer: 1. Size of the Rural Consumer: The size of the rural consumer group can be understood from the following details provided in the table: Population of India Rural v/s Urban: 1971, 1981, 1991 and 2001 Population Total % Total % Total % Total % 1971...

Segmentation of the Indian Telecom Consumer Market With the proliferation of mobile phone users, several micro segments have also emerged lately, each with their own specific needs. The Indian Mobile consumer market has been segmented as follows: The rationale behind the above...

Consumer Life Time Value Quantifying the “value” of customers is absolutely essential in regain management. In fact, the percentage of profit a company makes from continued sales to its own customer base is consistently higher than the profit made on original sale.. Each of the customers then...

Consumer Co-operatives Consumer co-operatives are responsible for providing essential commodities to the consumer at reasonable prices. They help stabilize prices, protect the consumer against artificial scarcity; supply of sub standard goods and unfair trade practices resorted to by private...

Consumer response to Dissatisfaction When consumers are dissatisfied with a product or service, they may respond in one or more of the following ways: Take no action. Discontinue purchasing the product or using a service. Complain to company. Complain to consumer court or other bodies’...

Consumer Buying Behaviour Quadrants Consumer buyer behaviour segments products into four quadrants High involvement-think This actually makes the consumer to think before buying. For buying these products the consumer has to do a bit of thinking as the products are expensive and can be...

Influence of social and economic classes on consumer behavior Consumer behaviour is influenced by environment in which one lives. A number of factors such as culture, social class, personal influences, family, religion and his situation affect the decision process. Amongst them social class...

Consumer Relevant Groups The family It is seen, that from childhood an individual’s needs and consumption decisions are influenced by his/her family. Importance of family in various decisions is based on frequency of contact that individual has with other family members. Friendship Groups...

Consumer psycho-graphics Psychographics is commonly known as study of ‘lifestyle’ of consumers. It plays an important part in consumer behaviour and helps in the promotion of those products and services which are related to items of personal care, fashion, automobiles, telephonic services, etc...

Life style concept Lifestyle is another factor, which influences consumer behaviour. Lifestyle can be defined as patterns, in which people live and spend time and money. It is one of the most popular concepts in marketing for understanding consumer behaviour and is more comprehensive and...

Consumer Buying Decision Family influences Family is an important influence on purchase decisions. Bonnet and Kassarjian say “Attitudes towards personal hygiene, preferences for food items etc. are acquired from parents.” Peer group influences Researchers say that peer groups are much...

Nature of consumer attitudes Marketers need to know what are consumer’s likes and dislikes. In simple explanation, these likes and dislikes are favourable or unfavourable attitudes. Attitudes can also be defined as “learned predispositions to respond to an object or class of objects in a...

The main factors that influence buying behaviour are as follows 1. Economic factors: Price Income Distribution of income Competition with substitutes Utility Consumer preferences 2. Social factors: Culture Attitude of society Social values Life style Personality Size of...

POTENTIAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR Consumers are constantly being bombarded with marketing information and promotional messages. These messages could be about new product launches, special product promotions, and low-price offers. These appear everywhere from television...

CONSUMER BEHAVIOUR Meaning and definition The study of consumer behaviour implies how and why a particular consumer or group reacts to decisions of producers. Consumer behaviour could be defined as “those actions directly involved in obtaining, consuming, and disposing of products and...

Consumer The attitude of consumer or buyer decides how demand will emerge for a new product and service and how existing goods and services will be sold. The attitude in turn depends upon many economic, social, cultural, climatic factors. The decisions are also influenced by education...

FACTORS INFLUENCING CONSUMER BEHAVIOUR 1. Cultural factor Subculture People with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial Groups, and geographic areas. The HSBC bank in Canada, web site in Mandarin and...

CONSUMER BEHAVIOUR Consumer behaviour is the study of how people buy, what they buy, when they buy and why they buy. It is a subcategory of marketing that blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision...

Questionnaire on Bike Name: Age: Occupation: 1. Do you have a bike? Yes No 2. Using bike for which purpose? Office Travelling Both Others 3. Which company bike do you possess? Bajaj Hero Honda Others 4. Why...