FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR AS REGARDS BIKE'S

sunandaC

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FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR


A consumer, making a purchase decision will be affected by the following three factors:

1. Personal Factors

2. Psychological Factors

3. Social Factors

Personal Factors

These factors were varying from person to person. Demographic Factors. Sex, Race, Age etc. played major role in buying two wheelers for individual use.

Young people in age group of 18-35yrs purchased two wheelers for different various reasons while older people in age group of 35-50yrs purchased just for travelling purpose only.

Psychological Factors

There were many people who wanted to purchase two wheelers just because they had sense of love and belonging for bikes.

This was found more among Hero Honda user.

They are mostly see performance of the bike and services that provided by companies and want their bike to be smooth while driving the bike.


Social Factors

There were many people who bought bikes because of social factors like on their parents, friends and relatives opinion.

There were few people who bought their bikes for style and status. Besides this to my surprise I found out that in today’s world boys play major role in buying decisions for themselves and for their family also.

This also played a greater role in purchasing decision of two wheelers by individuals.


Boys who were in age group of 18-25yrs were more interested in features as compared to other factors described.
 
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