THE Economic Development Board (EDB) and Nanyang Technological University (NTU) will spend $77 million over five years to set up an Asian consumer research institute.
Based at NTU's Business School, the Institute on Asian Consumer Insight (ACI) plans to have 20 researchers in five years...
I think the clause is correct that "CONSUMER IS THE KING OF MARKET", it is so in foreign markets but certainly that not the case in India. Here shopkeepers are the KINGS. They cheat the customers by selling cheap things at higher price and customers has to buy those things as they need it...
Solution manual on Consumer Behavior by Hoyer
Solution manual on Consumer Behavior 1 Edition by Hoyer
Solution manual on Consumer Behavior 2 Edition by Hoyer
Solution manual on Consumer Behavior 3 Edition by Hoyer
Solution manual on Consumer Behavior 4 Edition by Hoyer
Solution manual on...
Now, there is value for fake. There will always be companies around to supply the fake, because there will always be desire for the fake. Fact is, there's a general rule: if you don't like it, it's fake; if you do like it, it's faux.
There are three rules, three basic rules. One, don't say...
For better protection of the interest of consumers
Following are the objectives of the act:
Right to be protected against marketing of goods hazardous to life and property
Right to be informed about quality, quantity, potency, purity and price.
Right to assured for the access of goods at...
It is an Act to provide protection of the interests of consumers and for that purpose to make provision for the establishment of consumer councils and other authorities for the settlements of consumers’ disputes for matters connected therewith.
This Act extends to the whole of India except the...
CDRF is also known as the consumer court. It has a legal backing and enjoys the powers of a civil court in many respects. They can punish the party if it does not obey the given orders.
It has 37 sections in the consumer quotation act of which only 3-4 sections are applicable to a consumer...
CERC was set up in 1978 as public charitable trust. It is a non-profit, non-governmental voluntary organization. It deals with local, regional, national, international issues related to consumer protection and environment protection.
The Government of India recognized it as a research institute...
Central Consumer Protection Councils
1. The central council consists of:
• The chairperson who is the minister in charge of the consumers’ affairs in the central Government.
• Other official & non-official members representing such interest.
2. They meet as and when necessary. At least one...
Consumer Guidance Society of India (CGSI)
The Consumer Guidance Society of India (CGSI) was formed to fight consumer exploitation of all forms. The consumers have often been given substandard products & services, adulterated foods, short weights & measures, spurious drugs, exorbitant prices &...
Consumer Franchise building-
SP activities that communicate distinctive brand attributes & contribute to the development & reinforcement of the brand identity are consumer franchise building promotion.Eg: Kashmir Tourism Corporation.
Companies can use SP techniques in a number of ways to...
Objectives of Consumer-Oriented Sales Promotion
1. Obtaining trial and repurchase
2. Increasing consumption of an established brand
3. Defending current customers
4. Targeting a specific market
5. Enhancing advertising and marketing efforts
4.3 OBJECTIVES OF THE STUDY
a. To find out the consumer behavior towards different. brands of coffee in Bangalore city.
b. To know the consumer's opinion to use coffee.
c. To recommend the new opportunities in the market for the improvement of sales and consumer satisfaction towards particular...
The term consumer behavior refers to the behavior that consumers display in searching for purchasing, clothing, evaluating and disposing of product and services that may expects will satisfy their needs. Study of consumer behavior is the study of how individual make decisions to spend their...