complete man

CERC was set up in August 1978, as a public charitable trust with a corpus of Rs.2000/-. It is a non-profit voluntary organization. The CERC in co-operation with its allied organization deals with Local, Regional, and National and International issues related to consumer protection, investors...

Goods means goods as defined in the Sale of Goods Act, 1930. Under that act, goods means every kind of movable property other than actionable claims and money and includes stocks and shares, growing crops, grass and things attached to or forming part of the land which are agreed to be severed...

Consumer means any person who: - 1. Buys any goods for a consideration which has been paid or promised or partly paid and partly promised, or under any system of deferred payment (eg hire purchase or installment sales) and includes any other user of such goods when such use is made with the...

Challenges in media planning & the drawbacks of certain media are given below. Newspapers Limited coverage. Short Life. Hasty reading. Cost. Poor Reproduction. Demonstration and Display. Magazines Advertising Magazines have the following drawbacks as advertising media. Lead...

TYPES OF HEADLINES NEWS HEADLINES CLAIM HEADLINES HUMOROUS HEADLINES SITUATION HEADLINES SELECTIVE HEADLINES IDENTIFICATION HEADLINES QUESTION HEADLINES ADVICE HEADLINES CAUTION HEADLINES Some Successful Slogans Believe in the Best (BPL) Connecting people (NOKIA) The Complete man...

Meaning of Copywriting Copywriting is a Specialised form of Communicating Ideas that are meant to serve the requirements of modern marketing. Elements of Copy Main Head line Sub-Headline Body copy Slogans Logotype/signature Closing ideas General Copy Principles Print copy Principles...

Definition of Visualisation According to Frey, “Visualisation means creating the pictorial element and determining the general nature of other elements of an advertisement and how they all shall be arranged”. Qualities in a Creative Visualiser Visualisation will be meaningless unless it is...

Hey Guyz, I need some help in making a project on consumer Motivatio n and involvement with the brand COlgate. Can anyone please share some of the Ideas

Hey Guyz, I need some knowledge on the following topics. I have been given an assignment on CB in which i have to choose 3 products and write about thr cultural benifits, Subcultural benifits and social Economic Classigfication Benifits. For eg. if i Take Dove soap can anyone suggest me some...

ZAF TELECOM LTD STUDIO L 1 TOWER LANE, EAST LANE BUSINESS PARK, WEMBLEY, MIDDLESEX, HA9 9NB,UK,LONDON. Registered No.04347883 Incorporation Date:07-01-2002 Tell: +447011198001 +447031827448 Email:[email protected] [email protected] Msn:[email protected]...

Hi viewers, This is a project report on preference of small cars

I am attaching here fullo project report and org study on i systems pvt ltd

hi , i want to get the solution of case studies included in Consumer Behavior by Schiffman 9e can anyone help me in this regard :behindsofa: thanks in advance !!!!

Hello Folks, Sharing a very interesting (though strictly personal) list of the Best and the Worst Advertisements of the year 2009. We all know that last year the ad-bazaar saw a lot of Advertisements which can be classified in the category of 'The Good, The Bad and The Ugly'!!! Go through it...

who has tybmm 6th sem notes of advertising

I am doing a project in this subject and I have to create a media plan. For this purpose, I need to find out the current TV audience measurement ratings i.e TRP and GRP. I could not find out the web site of INTAM i.e Indian National Television Audience Measurement. Please help me in this...

Corporate Advertising is aimed at the Corporate reputation.It aims at building corporate image and not brand image. It talks of company policies, ethics, values, different businesses and brands of a company. business economy Corporate advertising is a promotional strategy that is designed...

ADVERTISING APPEALS can be one of the methods that can influence in some extent the buying behavior of consumers, by using multiple appeals, rationally or emotionally it can impact the prospects of consumer’s purchase decision. Rational Appeal; Its directly related to the thinking process of...

i want help for project on impact of animation advertisement so please help me

A Small document on the content in advertising and competition