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Challenges in media planning & the drawbacks of certain media are given below.​

Newspapers

Limited coverage.

Short Life.

Hasty reading.

Cost.

Poor Reproduction.

Demonstration and Display.

Magazines Advertising

Magazines have the following drawbacks as advertising media.

Lead Time Longer

Limited Reach and Frequency

No Sound and Motion

Hardware Capability

Statutory Controls

Fragmentation of Audiences

Effect of Clutter

Radio, suffers from the following weaknesses;

It is an audio medium only

Certain operational limitation are imposed

Limited commercial time available.

Limited availability of commercial radio

There are possibilities of distortion in communication

We know what is ‘Khurram Khurram’ Papad on TV commercial but the concept is transmitted poorly on radio. Word pictures are necessary on radio.

There is a overselling in place of precise explanation

Repetitions are monotonous.

Radio is also a transient medium with no durability of message.

Limitations of Direct Advertising

Mailing List.

Cost

Reader Involvement

Cost of Production

Limitations of video as an Advertising Medium

Zapping.

Short Life.

Variety

Interference with Entertainment.

Boredom

Pirated Cassettes.
 
Challenges in media planning & the drawbacks of certain media are given below.​

Newspapers

Limited coverage.

Short Life.

Hasty reading.

Cost.

Poor Reproduction.

Demonstration and Display.

Magazines Advertising

Magazines have the following drawbacks as advertising media.

Lead Time Longer

Limited Reach and Frequency

No Sound and Motion

Hardware Capability

Statutory Controls

Fragmentation of Audiences

Effect of Clutter

Radio, suffers from the following weaknesses;

It is an audio medium only

Certain operational limitation are imposed

Limited commercial time available.

Limited availability of commercial radio

There are possibilities of distortion in communication

We know what is ‘Khurram Khurram’ Papad on TV commercial but the concept is transmitted poorly on radio. Word pictures are necessary on radio.

There is a overselling in place of precise explanation

Repetitions are monotonous.

Radio is also a transient medium with no durability of message.

Limitations of Direct Advertising

Mailing List.

Cost

Reader Involvement

Cost of Production

Limitations of video as an Advertising Medium

Zapping.

Short Life.

Variety

Interference with Entertainment.

Boredom

Pirated Cassettes.

Hey sunanda, as we know that every coin has two sides, if something has advantages then it would have some disadvantages. I appreciate your work for explaining the drawbacks of media. Well, i am also uploading a document where you would find more detailed information.
 

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