The Principal and Practice of Direct Marketing

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Competencies of Direct Marketing
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WHY DIRECT MARKETING?
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Person to Person Selling-A Projecct
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Principles of Direct Marketing
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Direct Marketing Disadvantages
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role of internet in marketing
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Benefits of Direct marketing
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Direct Marketing Advantages
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Elements of Direct Marketing Program
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IMC Model
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Defining Direct Marketing & the Importance of Direct Marketing
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Basic Reasons for the Growth of Direct Marketing
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