branding

Hello All, I wan to do a project related to Marketing (Branding, to be more specific) in IT industry. Can anybody please suggest me for this? Thanks- Saurabh

Description A Distinct Marketing Tool (Special reference to Pharma Industry) Branding - A Distinct Marketing Tool 1 Branding- A Distinct Marketing Tool (Special reference to Pharma Industry) K.V.ANANTHA KUMAR [email protected] Faculty, School of Management Studies, Chaitanya Bharathi...

Description Hienz Tomato ketchup is world's biggest brand in Tomato ketchup, still it is not running well in India, we tried to find out few reasons, shared with you. % % %&! J
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Personal Branding Mantra :peep: Mantra 1: Honesty is the best personal branding policy Mantra 2: What’s your middle name? Mantra 3: No money in anonymity Mantra 4: Look up, but don’t imitate Today’s marketplace is constantly evolving. It’s vibrant and dynamic, irrespective of the state...

Corporate branding A corporate brand is the internal perception of a company that unites a group of products or services for the public under a single name, a shared visual identity, and a common set of symbols. The process of corporate branding consists creating favorable associations and...

HOTEL BRANDING STRATEGY:ITS RELATIONSHIP TO GUESTSATISFACTION AND ROOM REVENUE John W. O’Neill Anna S. Mattila The Pennsylvania State University This study raises several important long-term strategic issues regarding hotel brand growth, and particularly growth through franchising. Although...

RAK Ceramics, the world's largest ceramic tiles and bathware manufacturing company, has won the Asia’s Best Brand Award and Best Employer Brand Award 2011 during the second CMO Asia Awards held recently in Singapore. Organised by the USA-based CMO Council, the CMO Asia Awards recognises...

Hope this makes sense and is of help to some of you.

What is the status of HR branding in india? Is anyone aware of it? can also express views...:SugarwareZ-049:

Personal branding is a poerful way of comunicating and clarifying the unique promise of value that you have to offer your boss or clients. The 6 points for personal branding :- 1) Personal :- Understand your true self. Remeber you are original and there is no one else like you. Dscover your...

What do u thnk is gud to brand INDIA???? For example: China hs DRAGON which does branding for china......... Branding can be nythn lik person,logo,animal,slogan etc.

Ya, of course a brand name plays a big role in its success... There are many laws that need to be taken care of in proper branding of a company like the law of advertising, the law of publicity, the law of expnasion, the law of contarction etc...details of which i will discuss in my further...

Hi guys ! I want to make a project on "BRAND INDIA". As in, how to promote INDIA as a BRAND globally ... can any of you guys suggest me some themes ? Some people have taken Indian dances, Indian cuisines , Tourism etc etc .. I'm looking for something different. Please share your views and...

Manufacturers, traders and consumers support branding practice as it is useful to them in different ways. Large number of products is sold in the market by brand name as consumers develop affinity to such brands and refer to them when they visit retail shops. In order to secure these...

Is it smart to use celebrity endorsements for branding? Stars, who are known to shape destinies, cast an enormous influence. No, we’re not talking about astrology here. We’re referring to the powerful effect of celebrities on destinies of brands. One approving nod from a famous face can...

Endorsement branding strategy is a modified version of double branding. It makes the product brand name more significant and corporate brand name is relegated to a lesser status. The umbrella brand is made to play an indirect role of passing on certain common generic associations. It is only...

Source or double branding strategy combines the firm’s name with the product brand name. It is the hybrid of umbrella brand and product brand strategy. The product is given a brand name and is combined with the name of the firm. For example, Chetak is the name of the scooter and Bajaj is the...

This again is of the type ‘One brand all products’. An umbrella brand is a parent brand that appears on a number of products that may each have separate brand images. Firms have a short-run incentive to reduce quality and save costs, as consumers can only observe quality ex post. E.g...

LINE BRANDING This is of the type ‘One brand many products’. Sometimes a brand is launched with a distinct concept e.g. Lakme (“source of radiant beauty”) Winter Care lotion .The brand appeals to a distinct market segment who appreciate and like the brand concept. The core idea is that the...

• PRODUCT BRANDING This is of the type one-brand one product. In terms of customer perception and information processing, the most effective way to designate a product is to give it an exclusive name, which would not be available to any other product. In the product branding strategy the brand...