branding

Complex Branding Strategies And Relationships Different identities of brands and their extensions make both brand building and managing it difficult. In addition to knowing its identity each brand needs to understand its role in each context in which it is involved. There is a tendency to use...

Puma Mission Statement and Brand Strategy Brand Strategy "To be the brand that mixes the influences of sports, lifestyle, and fashion." Brand Mission "To become the most desirable Sport lifestyle brand by fusing the creative influences from the world of sport, lifestyle and...

Actual Product Brand: The brand name given to our product is “Quench-It”. This brand name simply suggests quenching the thirst of something and that something is smoking. Whenever the probable customers shall feel like having a puff they just need to quench their thirst by chewing the...

Brand Name makes products familiar and evokes possessiveness. Branded goods comprise 65% of sales in the villages. The share of non-branded goods is shrinking dramatically. E.g. LG Electronics India gave the name ‘Sampoorna’ to the customized T.V. developed for the rural market. The word...

: Brand is the term, name, sign, symbol, design or a combination of them, which helps to identify the seller products & identify them from competitor products. Its primary purpose is creating an identity of the product. The brand names should be easily understood & recognized by the rural...

Is it smart to use celebrity endorsements for branding? Stars, who are known to shape destinies, cast an enormous influence. No, we’re not talking about astrology here. We’re referring to the powerful effect of celebrities on destinies of brands. One approving nod from a famous face can...

DEVISING A BRANDING STRATEGY. The branding strategy for a firm reflects the number and nature of common and distinctive brand elements applied to the different products sold by the firm. In other words,devising a branding strategy involves deciding the nature of new and existing brand...

Branding is mostly about building and maintaining brand equity. Brand Equity is a set of brand assets and liabilities linked to a brand, its name and symbol, that add to or subtract from the value provided by a product or service without the brand identified. Brand equity and brand value...

Branding brings benefits Get it right ,however and company can enjoy tremendous benefits that a powerful brand can bring: like increased sales(,maximum exposure and awareness of your product or service, a loyal and long term customer base, perhaps even premium pricing, depending upon market...

Branding Concept & Definition Branding is the art and corner stone of marketing. The American marketing association defines a brand as: a name, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate...

The benefits of Branding and Brand Positioning A well positioned brand influences the buying decision and shapes the ownership experience. Branding creates trust and an emotional attachment to a product or company. This attachment then causes a brand’s market to make decisions based, at...

Branding A) LG : When a product is being launched into the market it is very important to brand it in the most unique and different manner as compared to the products of the other companies. When LG decided to launch its air -conditioners in India in 1998 it decided to follow the corporate...

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in...

Five C approach to branding Communication : Building familiarity and relevance to consumers Continuity : Brand equity is enhanced by long-term marketing programs, brand image is promoted in every market in the world. Consistency : Global consistency in brand packaging and...

Want to make your business into a green innovator, just remember few of the following points: Competitive: To thrive in the market brands need to be innovative and only the best innovations sustain in the market. Core: Tying sustainability with the business is another way to ensure it...

Hey guys, I have just completed my graduation in BBI. This is the 100 mark project I had prepared on Advertising Innovations and Effectiveness in Life Insurance. It also has a study of the various advertising innovations undertaken by 12 top private life insurance companies. Hope dis...

hello friends, i need a 100 marks project on branding urgently :SugarwareZ-043:

Hii everyone.. This is a research paper on Global Branding.

Topic : Pepsi Crystal - A Big Failure In 1992 Pepsi spotted what it considered to be a void in the market. According to the company -- What the world was waiting for, was a clear cola. After all, there had already been a variety of diet colas, cherry colas, sugar-free colas, caffeine-free...

Amzur Technologies - This is an exciting opportunity for an Internet-savvy marketing professional to support and manage broad range of marketing activities at Amzur Technologies which offers Software Development, IT Professional Services, Engineering...