advertising

Marketers now seek to adopt 360 degree brand stewardship in which the brand sees no limits on the number of contact points possible with a target consumer. Advertising ideas, thus, revolve around this approach, and the celebrity endorsement decisions are made through these strategic motives...

How one advertises and promotes their goods and services may make or break your business. Having a good product or service and not advertising and promoting it are akin to not having a business at all. Many business owners operate under the mistaken concept that the business promotes itself...

The Channel Strategies for delivering Digital Value to customers The Internet era has shown that companies have risked damaging relationships in their physical chain to compete in the electronic channel. The ubiquity of the Internet the fact that cross-linkages are possible to any degree, has...

Internet Advertising  It is dynamic with multimedia- supporting text and graphics video sound all together.  Space is a problem, as regards size of the banners etc.  A web page would be 91% editorial and 9% advertising.  Invokes immediate action as you at-least need to click on the...

Advertising on the Internet: emerging issues Internet might be a catchy advertising medium. But, there are quite a few issues that need to be sorted out. Advertising on the Net is slowly catching on. In developed economies, advertising on the Net accounts for anything between seven and...

Rich Media Advertising Looking for ways to make online advertising more compelling, and hopefully thereby more acceptable, marketers have increasingly been turning to streaming advertising. In effect another kind of rich media advertising, streaming advertising comes in two basic forms...

Purchasing Advertising There are currently two widely recognized methods of purchasing banner advertising. The rates for these are usually quoted on a cost per thousand basis or (CPM). The rates you pay can vary tremendously as there is currently no standard price model - so be prepared to...

Banner Advertising Banner advertising can play an extremely important role within your website strategy. One can use banner advertising as a means of promoting it’s own products and services, raising awareness, or as a way of generating revenue by selling advertising space on your own...

Institutional Advertising or Corporate Advertising The main aim is to build a positive image for the firm in the eyes in internal and external public in institutional advertising. It does not attempt to sell anything directly. However, it does a lot of good to the organization as a whole. It...

Public Relations Advertising  PR is winning of public acceptance by acceptable performance without any idea of instant tangible gain.  Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by any identified sponsor. Although some...

 Display and advertising allowance The retailer is required to arrange the product display in a prominent show-window or offer discount to consumers and advertise this offer in the local newspaper or arrange a point-of-purchase display on the shelf corner. The retailer earns the incentive...

Advertising specialties Popular advertising specialties are caps, t-shirts, toys, mugs, mouse pads, pens, calendars, etc. Advertising specialties have 3 key elements: A message placed on a useful icon, and given to consumers with no obligation.  Pepsodent toothpaste 100gm pack get free...

Advertising Sales Promotions By using a variety of persuasive appeals, it offers reasons to buy a product or service. Besides giving reasons in the form of different appeals, they offer incentive to the consumers to buy the product or service now. Appeals are emotional or functional in...

Internet Advertising and Marketing to Initiate Contact and Build Lists Email Marketing- Contacting leads or list members by email with sales promotions, special offers, and more, in an effort to bring them to the sales page. Opt-In Campaigns- Generating leads to add to an email marketing...

Online Business Marketing and Advertising to Increase Sales Web Design Strategies- All design and functionality measures taken to make products easier to find and purchase on the e-commerce website. Direct Response Sales Copy- Advertising copy designed to illicit an immediate response from...

Internet Advertising and Marketing to Initiate Contact and Build Lists Email Marketing- Contacting leads or list members by email with sales promotions, special offers, and more, in an effort to bring them to the sales page. Opt-In Campaigns- Generating leads to add to an email marketing...

Advertising Site An advertising site is a content laden site, whose revenue base is the dollar amount derived from banners, sponsorships, ads, and other advertising methods. The traffic the site draws is the measure of its value. Recognized rating firms measure its value and then advertising...

A project for TYBMM students SEM V SUBJECT Advertising in CONTEMPORY SOCIETY TOPIC AD GURU

hope this is useful to all those BMM students.

Advertising: It is a paid form of non-personal communication. It is used to develop attitudes, create awareness and transmit information in order to gain a response from the target market. Various media channels can be used for advertisement such as print media, electronic media etc. Eg...