advertising

Language in Cross Cultural Advertising It may seem somewhat obvious to state that language is key to effective cross cultural advertising. However, the fact that companies persistently fail to check linguistic implications of company or product names and slogans demonstrates that such...

Cross Cultural Advertising Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of understanding. However, when interacting with different...

Challenges Faced By International Advertising The growing intensity of international competition, coupled with the complexity of multinational marketing, demands that the international advertisers function at the highest level. A successful advertisement in one country cannot be simply...

Role of advertising in bringing about changes in culture, custom and tradition A characteristic of human culture is that change occurs. We can see that how over time peoples habits, tastes, styles, behaviours and values have changed. Rapid industrialization has changed many long honoured...

Uses of Music in Advertising 1. Entertainment Good music can contribute to the effectiveness of an advertisement merely by making it more attractive. A good ad engages the attention of an audience, and the most straightforward way of achieving this is to fashion an appeal which is...

Culture Culture (from the Latin cultura stemming from colere, meaning "to cultivate") is a term that has different meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...

The 5 M's of advertising • Mission • Money • Message • Media • Measurement

The following is the code of conduct at Doordarshan Advertisement to be designed:- According to laws of country. Not offend morality. Maintain decency. Religious susceptibilities not offended. No adveristment shall be permited which:- Tends to incite people to crime Glorifies violence...

The following is the impact of economic issues on advertising : Poverty: Huge in size. Because of advertising there is sale and because of sale there is production and to produce you need to employ. Illiteracy: Ads motivate people to study. Employment: Jobs such as media jobs like...

Advertising based on Content Consumer Advertising: Advertising used to sell products and services. i) Products- Goods & Durables. ii) Services for Consumers. Business to Business Advertising or (B2B): Advertising aimed at businesses; e.g. spare parts, chemicals such as dye, medical equipment...

Following are the various theories on advertising Value Addition Theory It was propounded by Martin Myer. This theory – 2 parts- 1.Adding value,not inherent to the product- e.g. Kurlon Mattress- sound sleep. 2.Creating additional value to the product- e.g.Parle biscuits- cleverness. Emotion...

Evaluating the effectiveness of the Advertisement Program is very important as it helps prevent further wastage of money and helps make corrections that are important for further advertisement campaigns. Researching the effectiveness of the advertisement is the most used method of evaluating...

The advertising budget can be allocated based on: Departments or product groups The calendar Media used Specific geographic market areas* Factors to be considered when setting the Advertising budget. Stage in PLC: New products typically receive large advertising budgets to build...

Advertising Objectives can be classified as to whether their aim is: To inform: This aim of Advertising is generally true during the pioneering stage of a product category, where the objective is building a primary demand. This may include: Telling the market about a new product Suggesting...

The Principles of Free-Market Economics 1.Self-interest 2.Complete Information 3.Many buyers and sellers 4.Absence of externalities (social costs) Functions & Effects of Advertising in a Free Economy 1.To identify products and their source and to differentiate them from others. 2.To...

Often when we think of advertising, we just think of great ads that make us laugh or engage us in some manner. We tend to judge ads by these simple criteria. However, a far more powerful way to look at advertising is by understanding that advertising is a communication task, with specific...

There are several important reasons for setting advertising and promotional objectives some of which are as follows:- Direction: Advertisement objectives are essential because it helps the marketer to know in advance what they want to achieve and to ensure that they are proceeding in the right...

The foll are the functions of Advertising STIMULATES DEMAND – By informing consumers about the availability of a product in the market, advertising stimulates latent needs, and reinforces the aroused needs. There is a general agreement that advertising has some effect on aggregate consumption...

HI, im new to mp... i need a research kind of a project in advertising. this is a year long project for us and it is for 200 marks. i have to submit my project title and synopsis really soon. can you please help me with the topic, related only to advertising.

Hey guys, This report deals with the impact of Advertisements of oral contraceptives on women.. A survey was conducted, which included 100 respondents.... A brief analysis in the form of pie diagrams is also mentioned in the report.. Regards, Yash