advertising

Is celebrity advertising effective? As manufacturing companies invest cores of rupees, through advertising agencies, every year into campaigning their product taking services of celebrities, the question arises, Is it worth all the money invested and the headaches and problems of coordinating...

Role of advertising in creating Brand Personality Human beings have a personality, which is essentially a summation of traits. Brand personality can be defined in several ways, with emphasis on emotion, human and tangible aspects of the brand. It can also be defined as sum of the tangible...

Fit with the Advertising Idea Marketers now seek to adopt 360 degree brand stewardship in which the brand sees no limits on the number of contact points possible with a target consumer. Advertising ideas, thus, revolve around this approach, and the celebrity endorsement decisions are made...

Advertising as Buzz Sometimes advertising itself can spread buzz.Ads like “Kya aap close up karte hain” and “Pappu paas ho gaya” get people talking. What about ads that masquerade the product? An ad can hardly enjoy the credibility of buzz however an ad can gain some credibility...

“Media Vs Advertising” Media advertising is often characterized by huge clutter. It may get awareness up - but rarely results in purchase intention,” suggests Dr Bernd Schmitt in Experiential Marketing. Research shows that WOM can be seven times more effective than print media, twice as...

Hi guys i am posting a project report made by myself on the topic Online Advertising hope this will be of somebodys help.

How we plan to create an awareness of our brand (advertising and direct marketing). Argus is a premier brand targeted to a niche audience. We will look briefly at the various advertising strategies that Argus shall undertake in order to create awareness in the minds of the public. The...

Amtrex Hitachi: The advertisements of Hitachi are targeted at SEC A and A1 males above 35 years of age and car owners. The advertising is being handled by Orchard, Mumbai. The brand has a catchy tagline, ‘For those who seek perfection. Hitachi’s advertising handled by Orchard B was aimed at...

1. MISSION OR SETTING THE ADVERTISING OBJECTIVES Advertising Objectives can be classified as to whether their aim is: To inform: This aim of Advertising is generally true during the pioneering stage of a product category, where the objective is building a primary demand. This may include: •...

Marketing versus Advertising Failure sometimes occurs even before the process starts because companies are confused by the apparent similarity between the purpose of advertising and marketing. Both are meant to encourage consumers to purchase products and services, however, there is a...

The Job of Advertising What part of the total marketing goal can we expect advertising to achieve? Since advertising is a communications tool, we must assign it a communications task. Its job is to deliver a message that is designed to stimulate specific consumer behavior. The message you...

Evolution Of Advertising ‘From a freelance activity to an integral component of the Marketing Plan’ As a business task, advertising has to meet certain clear-cut objectives. In the past, advertising often operated within organizations almost like a freelance activity. The creative nature...

NEED FOR ADVERTISING OBJECTIVES One of the reasons many companies fail to set specific objectives for their advertising and promotional programs are that they fail to recognize the value of doing so. There are several important reasons for setting advertising and promotional objectives...

SALES AS AN ADVERTISING OBJECTIVE Many marketing managers view their advertising and promotional programs from a sales perspective and argue that sales or some related measure such as market share is the only meaningful goal for advertising and thus should be the basis for setting objectives...

STRENGTHENING ATTITUDE AS AN ADVERTISING OBJECTIVE All these communication models are centered on the three stages of the buying behaviour of consumers. The three stages are: Cognitive Stage The cognitive component deals with cognition, or knowledge; it is the power of knowing, perceiving...

IMPORTANCE OF MEDIA IN ADVERTISING Effective advertising refers to informing the public about the right product at the right time through the right medium. Conveying a right message through a wrong medium at the wrong time would definitely a waste of resources. For e.g. cigarette...

Advertising agency An advertising agency is an independent organization that provides one or more specialized advertising and promotion related services to assist companies in developing, preparing and executing their advertising and other promotional programmes. Its acts as a consultant to...

Cultural Values in Cross Cultural Advertising When advertising abroad, the cultural values underpinning the society must be analysed carefully. Is there a religion that is practised by the majority of the people? Is the society collectivist or individualist? Is it family orientated? Is it...

Colours, Numbers and Images in Cross Cultural Advertising Even the simplest and most taken for granted aspects of advertising need to be inspected under a cross cultural microscope. Colours, numbers, symbols and images do not all translate well across cultures. In some cultures there are...

Communication Style in Cross Cultural Advertising Understanding the way in which other cultures communicate allows the advertising campaign to speak to the potential customer in a way they understand and appreciate. For example, communication styles can be explicit or implicit. An explicit...