advertising

Vance Packard characterized children as ‘consumer trainees’. Eager minds could be moulded to want your products. The potency of television in conditioning youngsters to be loyal enthusiasts of a product began in the 1950. Ads aimed at children not only, as future consumers, but as ones who lead...

Rules of Conduct Vis-a-vis the Customer # Advertising should be so designed as to conform not only to the laws but also to the moral and aesthetic sentiments of the country in which it is published. # No advertisement likely to bring advertising into contempt or disrepute should be permitted...

Rules of Advertising 1. Advertising should be designed as to conform not only to the laws but not also to the moral and aesthetic sentiments of the country in which it is published. 2. No advertisement likely to bring advertising into contempt or disrepute should be permitted. Advertising...

Issues central to an ethical discussion on advertising are: • Advocacy • Accuracy • Acquisitiveness Advocacy By its very nature, advertising tries to persuade the audience that they need new products and to buy it, since it persuades it is not objective or neutral. This fact disturbs critics...

ORANGIFIED.COM is an online portal developed and designed to provide youth centric information on college level festivals and university events organized across the nation. We focus on creating awareness amongst youth, promoting young talent by providing up to date information on various...

AMR also includes:  Product research  Pricing research  Sales research and  Distribution research

The foundation of any successful advertising campaign is the understanding of motivations, perceptions and attitudes behind consumers’ choice. Research is an important tool and is used most often in the following ways. 1) To help identify consumers. 2) To help look for new ideas in products or...

One of the most difficult problems faced by advertising agencies, and advertisers, remains the issue of measuring the effectiveness of the advertising they create and run. It is a rare agency relationship that doesn’t encounter the question of how to measure effectiveness of the advertising...

An advertising and promotions medium that utilizes useful or decorative articles to transmit to a target audience an organization’s identification and promotional message. Specialty advertising objective: • Promote new store openings • Introduce new brands • Motivate salespeople • Establish new...

Many marketing managers view their advertising and promotional programs from a sales perspective and argue that sales or some related measure such as market share is the only meaningful goal for advertising and thus should be the basis for setting objectives. They take the position that the...

Need for advertising objectives One of the reasons many companies fail to set specific objectives for their advertising and promotional programs are that they fail to recognize the value of doing so. There are several important reasons for setting advertising and promotional objectives: 1...

The advertising objectives must flow from prior decisions on target market, market positioning, and marketing mix. The advertising objectives can be classified according to whether their aim is to 1. Informative advertising: it is heavily used in the pioneering stage of a product category, where...

A basic brief, typically, looks more or less like this: A. Client / Client contact information: Name, phone number and email address of the person or people on the client side. The 'client' being whoever pays for or approves the work. B. Project: Example: "New campaign to introduce Ready...

1) Pre-relationship stage - the period before the agency has been hired; the first-impression stage when all are on their best behavior, trying to get the business or get the best agency 2) Development stage- The honeymoon period immediately after the agency has been retained Rules are set and...

An advertising agency is an independent organization that provides one or more specialized advertising and promotion related services to assist companies in developing, preparing and executing their advertising and other promotional programmes. Types of advertising agencies: There are...

Specially designed Christmas labels featuring Santa Claus give a seasonal twist to these Coca-Cola bottles. The characteristic shape of the bottles is trademarked. Coca-Cola's advertising has had a significant impact on American culture, and is frequently credited with the "invention" of the...

P&A – prints and advertising is a movie distributors’ largest expense. Digital technologies for production and distribution are creating a dramatic shift in this element of marketing. Hurrah! But with every advance, there is change to assimilate, fractured market channels and new people to...

The FRED Principle This concept is seen as the foundation of a successful endorser selection. F is for Familiarity. The target market must be aware of the person, and perceive him or her as empathetic, credible, sincere and trustworthy. R is for Relevance. There should be a meaningful link...

As manufacturing companies invest cores of rupees, through advertising agencies, every year into campaigning their product taking services of celebrities, the question arises, Is it worth all the money invested and the headaches and problems of coordinating Celebrities, their availability and...

Human beings have a personality, which is essentially a summation of traits. Brand personality can be defined in several ways, with emphasis on emotion, human and tangible aspects of the brand. It can also be defined as sum of the tangible and intangible aspects of the brand. Even for...