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Russell Stover Candies, Inc. is a supplier of candy, chocolate, and confections in the United States. They are headquartered in Kansas City, Missouri.
The Russell Stover Candy Company did not start with candy. In 1921, Russell Stover and his partner, Iowa schoolteacher Christian Nelson, invented the world's first chocolate-dipped ice cream bar. At a dinner party Russell's wife Clara suggested calling it an Eskimo Pie. The product was a success for them, making them quite a fortune in their first year.
Strengths
* Innovation
* Loyal customers
* Strong management team
* Strong brand equity
* Unique products
* Product Innovation
* Marketing & Advertising
Weaknesses
* Same Store Sales are down
* Mature Brands
* Efficiency
Opportunities
* Increased interest in diverse foods
* Individuals and families are pressed for time and looking for convenient food options
* Increased interest in healthy eating
* Growth in the fast casual segment
Threats
* Competition
* Economic slowdown
* Price wars
* Reduced family disposable inome
* Trend toward higher costs of food and labor
* Demand is flat for full service dining and competitors are fighting for market share
* Overcapacity in market
* Consumers are on the go
* Consumers want new experiences
* Trend toward discount price wars
The Russell Stover Candy Company did not start with candy. In 1921, Russell Stover and his partner, Iowa schoolteacher Christian Nelson, invented the world's first chocolate-dipped ice cream bar. At a dinner party Russell's wife Clara suggested calling it an Eskimo Pie. The product was a success for them, making them quite a fortune in their first year.
Strengths
* Innovation
* Loyal customers
* Strong management team
* Strong brand equity
* Unique products
* Product Innovation
* Marketing & Advertising
Weaknesses
* Same Store Sales are down
* Mature Brands
* Efficiency
Opportunities
* Increased interest in diverse foods
* Individuals and families are pressed for time and looking for convenient food options
* Increased interest in healthy eating
* Growth in the fast casual segment
Threats
* Competition
* Economic slowdown
* Price wars
* Reduced family disposable inome
* Trend toward higher costs of food and labor
* Demand is flat for full service dining and competitors are fighting for market share
* Overcapacity in market
* Consumers are on the go
* Consumers want new experiences
* Trend toward discount price wars