abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Mars, Incorporated : Mars, Incorporated is a worldwide manufacturer of confectionery, pet food and other food products with US$30 billion in annual sales in 2008, and is ranked as the 6th largest privately-held company in the United States by Forbes.[2] Headquartered in McLean, unincorporated Fairfax County, Virginia, USA,[3][4] the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate (Hackettstown, NJ) , Petcare (Franklin, TN), Wm. Wrigley Jr. Company (Chicago, IL), Food (Los Angeles, CA), Drinks (West Chester, PA) & Symbioscience (Rockville, MD).[5]
The European division is headquartered in Brussels, Belgium, and was known as Masterfoods Europe until the end of 2007. The name Masterfoods originally came from a food business founded by the Lewis family in 1949 in Australia, and acquired by Mars in 1967. The Canadian division (formerly Effem Inc.) is based in Bolton, Ontario.
The company announced at the end of 2007 that all business units were adopting the name Mars. Masterfoods ceased to be a business name but continues as the brand name of food products in Australia.
Strengths
* Asset leverage
* Strong management team
* Supply chain
* Reputation management
Weaknesses
* Low R&D
Opportunities
* Financial markets (raise money through debt, etc)
* Online
* Product and services expansion
Threats
* Competition
* Cheaper technology
* Price wars
The European division is headquartered in Brussels, Belgium, and was known as Masterfoods Europe until the end of 2007. The name Masterfoods originally came from a food business founded by the Lewis family in 1949 in Australia, and acquired by Mars in 1967. The Canadian division (formerly Effem Inc.) is based in Bolton, Ontario.
The company announced at the end of 2007 that all business units were adopting the name Mars. Masterfoods ceased to be a business name but continues as the brand name of food products in Australia.
Strengths
* Asset leverage
* Strong management team
* Supply chain
* Reputation management
Weaknesses
* Low R&D
Opportunities
* Financial markets (raise money through debt, etc)
* Online
* Product and services expansion
Threats
* Competition
* Cheaper technology
* Price wars
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