SWOT ANALYSIS ON Goodyear Tire & Rubber Company

[abhishreshthaa]

SWOT ANALYSIS ON Goodyear Tire & Rubber Company : The Goodyear Tire & Rubber Company was founded in 1898 by Frank Seiberling. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, and heavy earth-mover machinery.

Although the company was not connected with him, it was named in honor of Charles Goodyear. Goodyear invented vulcanized rubber in 1839. The first Goodyear Tires became popular because they were easily detachable and low maintenance.

Goodyear is very famous throughout the world because of the Goodyear blimp. The first Goodyear blimp flew in 1925. Today it is one of the most recognizable advertising icons in America. The company is the most successful tire supplier in Formula One history, with more starts, wins, and constructors' championships than any other tire supplier. They pulled out of the sport after the 1998 season.

Goodyear is a former component of the Dow Jones Industrial Average.


Strengths

* Innovation
* Loyal customers
* Market share leadership
* Strong management team
* Strong financial position
* Brand Identity

Weaknesses

* Bad communication
* Over leveraged financial position
* Poor supply chain
* Alegations of discrimination
* 19th largest air polluter in the U.S.

Opportunities

* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online

Threats

* Competition
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Lower priced substitutions

 

[Business-education]

Swot analysis is the important factor in determining the level of the business as compared to the competitor. Swot analysis always helps to find out new opportunity to start new section in developing business. Swot analysis always helps in brand extension and line extension and similarly have major role to play in building highly recognizable and valuable brand in the brand.