SWOT ANALYSIS ON Dillards

A

abhishreshthaa

Abhijeet S
Dillard's also known as Dillard's, Inc., based in Little Rock, Arkansas, is a department store chain in the United States, with 330 stores in 29 states.[1] Its locations are concentrated in Texas and Florida; with a major presence in other states including Arizona, Iowa, Colorado, Wyoming, Kansas, Missouri, Alabama, Georgia, Tennessee, Oklahoma, Mississippi, Louisiana, Nebraska, Nevada, Utah, North Carolina, Idaho, South Carolina, Kentucky, Indiana, Ohio, and Illinois. Dillard's also maintains a minor footprint in California, and Montana.

Dillard's carries brands such as Chanel, Clinique, DKNY, Dior, Dolce & Gabbana, Jones New York, Levi's, and Ralph Lauren.

Strengths
  • Cost advantage
  • Asset leverage
  • Pricing

    Weaknesses
  • Bad communication
  • Limited target market
  • Limited merchandise

    Opportunities

    * Acquisitions
    * Asset leverage
    * Financial markets (raise money through debt, etc)
    * Emerging markets and expansion abroad

    Threats
    • Competition
    • Economic slowdown
    • External changes (government, politics, taxes, etc)
 
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