SWOT ANALYSIS ON Deere & Company

[abhishreshthaa]

SWOT ANALYSIS ON Deere & Company : Deere & Company, usually known by its brand name John Deere (NYSE: DE), is an American corporation based in Moline, Illinois, and the leading manufacturer of agricultural machinery in the world. In 2008, it was listed as 102nd in the Fortune 500 ranking. Deere and Company agricultural products, usually sold under the John Deere name, include tractors, combine harvesters, balers, planters/seeders, ATVs and forestry equipment. The company is also a leading supplier of construction equipment, as well as equipment used in lawn, grounds and turf care, such as ride-on lawn mowers, string trimmers, chainsaws, snowthrowers and for a short period, snowmobiles.

The company's slogan is "Nothing runs like a Deere" and has a picture of a deer as a logo, a word play pun on "nothing runs like a deer."

Additionally, John Deere manufactures engines used in heavy equipment and provides financial services and other related activities that support the core businesses.

Strengths

* Cost advantage
* Asset leverage
* Innovation
* Online growth
* Market share leadership
* Strong management team
* Strong financial position
* Pricing

Weaknesses

* Bad communication
* Diseconomies to scale
* Low market share
* Weak management team

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Innovation
* Product and services expansion
* Takeovers

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)

 

[Business-education]

Swot analysis is that tool, which act as a powerful weapon for the company to make their impact of the brand on the consumer and most important it is used basically to find out the new opportunity and understand the market more precisely.