SWOT ANALYSIS ON Darden Restaurants

A

abhishreshthaa

Abhijeet S
Darden Restaurants, Inc. is a multi-brand restaurant operator headquartered in Orlando, Florida, USA. The firm owns several casual dining restaurant chains, most notably Olive Garden, LongHorn Steakhouse, and Red Lobster. Darden owns and operates 1,800 restaurant locations throughout North America and has more than 180,000 employees, making it the largest full-service casual dining company in the world by number of stores. Darden does not franchise its restaurants in the United States, but many of its international locations are not under corporate control.


Strengths

* Diverse restaurant product portfolio (Red Lobster, Olive Garden, LongHorn Steakhouse, The Capital Grille, Bahama Breeze and Seasons 52, Hemenway's Seafood Grille & Oyster Bar, Old Grist Mill Tavern)
* Restaurants target a wide variety of household incomes
* Owns most of its restaurants (no franchises)
* Strong brand recognition on its restaurants



Weaknesses

* No franchise operations
* Concentrated in North America only - no other international markets

Opportunities

* RARE Hospitality acquisition/integration
* Restaurant concentration in key tourist markets
* Industry consolidation - smaller players disappearing in tough economic environment
* Real estate weakness in USA = potential acquisitions



Threats

* US consumer slowdown
* Changing consumer habits: people eating at home more often
* Intense competition
* Increasing labor costs
 
It is very swashbuckling to find out about Swot. Swot and Pest both are important and plays key role in building brand and developing the basic or initial structure. Swot act as a mirror and pest act a solution to the problem and the irony is that pest analysis is the only factor which finds out the problem and provide solution to it.
:SugarwareZ-147:
 
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