SWOT ANALYSIS ON Caterpillar Inc.

[abhishreshthaa]

SWOT ANALYSIS ON Caterpillar Inc : Caterpillar Inc. (NYSE: CAT), also known as "CAT", designs, manufactures, markets and sells machinery and engines and sells financial products and insurance to customers via a worldwide dealer network.[2][3] Caterpillar is the world's largest manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines.[2] With more than US$7 billion in assets, Caterpillar was ranked number one in its industry and number 44 overall in the 2009 Fortune 500.[5] Caterpillar stock is a component of the Dow Jones Industrial Average.[6]

Caterpillar Inc. traces its origins to the 1925 merger of the Holt Manufacturing Company, the inventor of the crawler tractor, and the C. L. Best Tractor Company, creating a new entity, the California based Caterpillar Tractor Company[7] In 1986, the company re-organized itself as a Delaware corporation under the current name, Caterpillar Inc.[3] Caterpillar's headquarters are located in Peoria, Illinois, United States.

Caterpillar machinery is recognizable by its trademark "Caterpillar Yellow" livery and the "CAT" logo




Strengths

* Innovation
* Loyal customers
* Global market leader
* Strong network of dealers

Weaknesses

* High debt to equity ratio
* Slow US housing market
* Falling sales in Africa and the Middle East

Opportunities

* Far East growth
* Increase in construction due to population growth
* Joint initiatives and acquisition

Threats

* Increase in raw material costs
* Strong competition in the global market (Kamatsu, Hitachi)
* Mining operations dependent upon material prices and political stability

 

[Business-education]

Swot analysis is like my mother, caring, protective, and guidance. Swot analysis is the basic step to build some plan and then it will be implemented to get the desired outcome. Swot do not use flattery or notional weapons, he is straight worthy and direct to the point. The best part is also that it provides appropriate solution the problem, and that's what makes it more important and valuable.