SWOT ANALYSIS ON Berry Plastics

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abhishreshthaa

Abhijeet S
SWOT ANALYSIS ON Berry Plastics : Berry Plastics is one of the world’s leading manufacturer and marketers of plastic packaging products, plastic film products, specialty adhesives and coated products. The company manufactures a broad range of innovative, high quality packaging solutions using its collection of over 2,200 proprietary molds and an extensive set of internally developed processes and technologies. It was founded in 1967 in Evansville, Indiana.

Berry's principal products include containers, drink cups, bottles, closures and overcaps, tubes and prescription containers, trash bags, stretch films, plastic sheeting, and tapes which it sells into a diverse selection of attractive and stable end markets, including food and beverage, healthcare, personal care, quick service and family dining restaurants, custom and retail, agricultural, horticultural, institutional, industrial, construction, aerospace, and automotive.


Strengths

* Effective communication
* High R&D
* Innovation
* Strong management team
* Strong brand equity
* Supply chain
* Reputation management

Weaknesses

* Diseconomies to scale
* Over leveraged fiancial position
* Low market share
* Not diversified

Opportunities

* Asset leverage
* Emerging markets and expansion abroad
* Innovation
* Takeovers

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Price wars
 
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