SWOT ANALYSIS ON Bath & Body Works

A

abhishreshthaa

Abhijeet S
SWOT ANALYSIS ON Bath & Body Works : Bath & Body Works, LLC, is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the United States and Canada.[1] It specializes in lotions, bath items, personal care items, and home fragrances.

The company launched both a seasonal catalog and a website in 2006. In November 2006, Bath and Body Works launched its first television commercial advertisement.[2] Net sales as of January 28, 2006, were US$2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret.


Strengths
[*]Film production
[*]Cost advantage
[*]Asset leverage
[*]Strong brand equity
[*]Strong financial position
[*]Pricing

Weaknesses

* Low market share
* Poor supply chain
* Weak management team
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Financial markets (raise money through debt, etc)
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Economic slowdown
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
 
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Hey Abhi, I can truly say that you have totally indulge your mind in swot analysis. I don't know what excites you but, it is good because you share your valuable knowledge with us. Swot analysis too, is very important concept and widely use to know about the market and to be ahead of others.:SugarwareZ-079::SugarwareZ-142:
 
Hey Abhi, I can truly say that you have totally indulge your mind in swot analysis. I don't know what it excites you but, it is good because you share your valuable knowledge with us. Swot analysis too, is very important concept and widely use to know about the market and to be ahead of others.:SugarwareZ-079::SugarwareZ-142:
 
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