Description
SWOT ANALYSIS OF DEUTSCHE BANK
Deutsche Bank
Parent Company
Deutsche Bank AG
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
A Passion to Perform
Deutsche Bank provides high quality banking products and services like private banking, insurance, investment, wealth management, USP prepaid cards & loans
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
A bank which works with all enthusiasm for giving the best to its Positioning customers
SWOT Analysis
1.Strong brand name and good financial position 2.Geographic presence across the world in many countries 3.R&D is a strength in wealth management 4.Diverse and wide product portfolio 5.Has over 102,000 employees 6.With a market share of 21 percent, Deutsche Bank is the largest Strength foreign exchange dealer in the world
1.Intense competition from other leading banks 2.NPA’s and fluctuating profits 3.Retail banking is a weakness compared to other banks Weakness 4.Employee non-payment issues
1.Expansion in other countries 2.Diversifying portfolios for customers Opportunity 3.Joint ventures and mergers
1.Changing govt regulations and financial crisis like recessions Threats 2.Varying interest rates may affect financial position
Competition
1. BNP Paribas 2. Citigroup 3. China Construction Bank Corporation 4. Bank of America 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_342046327.docx
SWOT ANALYSIS OF DEUTSCHE BANK
Deutsche Bank
Parent Company
Deutsche Bank AG
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
A Passion to Perform
Deutsche Bank provides high quality banking products and services like private banking, insurance, investment, wealth management, USP prepaid cards & loans
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
A bank which works with all enthusiasm for giving the best to its Positioning customers
SWOT Analysis
1.Strong brand name and good financial position 2.Geographic presence across the world in many countries 3.R&D is a strength in wealth management 4.Diverse and wide product portfolio 5.Has over 102,000 employees 6.With a market share of 21 percent, Deutsche Bank is the largest Strength foreign exchange dealer in the world
1.Intense competition from other leading banks 2.NPA’s and fluctuating profits 3.Retail banking is a weakness compared to other banks Weakness 4.Employee non-payment issues
1.Expansion in other countries 2.Diversifying portfolios for customers Opportunity 3.Joint ventures and mergers
1.Changing govt regulations and financial crisis like recessions Threats 2.Varying interest rates may affect financial position
Competition
1. BNP Paribas 2. Citigroup 3. China Construction Bank Corporation 4. Bank of America 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_342046327.docx