Description
SWOT ANALYSIS OF DAISHI BANK
Daishi Bank
Parent Company
Daishi Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
One of the oldest Japanese bank STP
Segment
Traditional deposit banking and other products and services
Target Group
Individuals and corporates in need of banking services
Positioning
Trustworthy and oldest Japanese bank SWOT Analysis
1. Over 120 branches in Japan 2. Large ATM network 3. Stable market performance 4. Wide presence in Japan Strength 5. High customer satisfaction rate
1. No presence in international markets 2. Lacks advanced technology Weakness 3. No aggressive acquisition or expansion plans
1. Opening offices in international markets Opportunity 2. Acquiring other small banks
1. Contracting Japanese economy Threats 2. Exposure to European nations, PIIGS
Competition
1. Bank of Japan 2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank Competitors 5. Japan Bank for International Cooperation
doc_503674903.docx
SWOT ANALYSIS OF DAISHI BANK
Daishi Bank
Parent Company
Daishi Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
One of the oldest Japanese bank STP
Segment
Traditional deposit banking and other products and services
Target Group
Individuals and corporates in need of banking services
Positioning
Trustworthy and oldest Japanese bank SWOT Analysis
1. Over 120 branches in Japan 2. Large ATM network 3. Stable market performance 4. Wide presence in Japan Strength 5. High customer satisfaction rate
1. No presence in international markets 2. Lacks advanced technology Weakness 3. No aggressive acquisition or expansion plans
1. Opening offices in international markets Opportunity 2. Acquiring other small banks
1. Contracting Japanese economy Threats 2. Exposure to European nations, PIIGS
Competition
1. Bank of Japan 2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank Competitors 5. Japan Bank for International Cooperation
doc_503674903.docx