abhishreshthaa
Abhijeet S
Principles of Management - SWOT ANALYSIS ON Meijer : Meijer is a regional American hypermarket chain based in Grand Rapids, Michigan. Founded in 1934 as a supermarket chain, Meijer is credited with pioneering the modern supercenter concept in 1962.[1] About half of the company's 194 locations are located in Michigan, with additional locations in Illinois, Indiana, Ohio, and Kentucky. The chain was ranked No. 18 on Forbes's 2008 list of "America's Largest Private Companies"[2] and 19 in Fortune's 2008 "The 35 largest U.S. private companies".[3] Supermarket News ranked Meijer No. 12 in the 2007 "Top 75 North American Food Retailers" based on 2006 fiscal year estimated sales of $13.2 billion. Based on 2005 revenue, Meijer is the twenty-fifth largest retailer in the United States.
Meijer was founded as Meijer's in Greenville, Michigan by Hendrik Meijer, a Dutch immigrant. Meijer was a local barber who decided to enter the grocery business during the Great Depression. His first employees included his son, Frederik Meijer, then a 14-year-old grocery bagger, who would later become the chairman of the company. The current co-chairmen, brothers Hank and Doug Meijer, are Hendrik's grandsons. After studying trends in the grocery industry, Meijer was among the first to offer self-service shopping and shopping carts. He also worked hard to find and offer staple items, such as vinegar, at bargain prices.
Strengths
* Real estate
* Strong regional brand & loyal customer base
* Supply chain capabilities
Weaknesses
* Privately owned - restricts capital
* Poor and inconsistent in-store execution
* Price perception
* Format portfolio - too reliant in one format
* Aging population prefers smaller-sized stores
Opportunities
* Private label development
* Format innovation
* Gain food market share
* Increase Meijer.com market share
Threats
* Poor regional economic conditions
* Overlap with Wal-Mart Supercenters
* Labor unions
Meijer was founded as Meijer's in Greenville, Michigan by Hendrik Meijer, a Dutch immigrant. Meijer was a local barber who decided to enter the grocery business during the Great Depression. His first employees included his son, Frederik Meijer, then a 14-year-old grocery bagger, who would later become the chairman of the company. The current co-chairmen, brothers Hank and Doug Meijer, are Hendrik's grandsons. After studying trends in the grocery industry, Meijer was among the first to offer self-service shopping and shopping carts. He also worked hard to find and offer staple items, such as vinegar, at bargain prices.
Strengths
* Real estate
* Strong regional brand & loyal customer base
* Supply chain capabilities
Weaknesses
* Privately owned - restricts capital
* Poor and inconsistent in-store execution
* Price perception
* Format portfolio - too reliant in one format
* Aging population prefers smaller-sized stores
Opportunities
* Private label development
* Format innovation
* Gain food market share
* Increase Meijer.com market share
Threats
* Poor regional economic conditions
* Overlap with Wal-Mart Supercenters
* Labor unions
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