shakti.ganeshan
Shakti Ganeshan
PLACE
This element of the marketing mix is the most significant as it clearly indicates the reach n magnitude of Potterverse. For the Harry Potter books-“All the World’s a Stage.”
The Harry Potter series of fantasy novels by J. K. Rowling have become some of the most widely-read works of children's literature in history, with readers of all ages and in many countries. In May 2008, worldwide sales of Harry Potter books were estimated to be over 400 million copies, and the books have been translated from the original English into 67 languages.
While the books are set in Britain, they have a universal appeal. Many of the nuances of British culture and language will be unfamiliar to international readers. Such things require careful and creative translating. Nonstandard English present in the book also had to be given careful consideration. The character Rubeus Hagrid's West Country dialect, for example, needed to be rendered in other languages to reflect the fact that he speaks with an accent and uses particular types of slang.
The product is easily movable and transferable across countries and continents. It is stocked in most bookstores around the world.
This element of the marketing mix is the most significant as it clearly indicates the reach n magnitude of Potterverse. For the Harry Potter books-“All the World’s a Stage.”
The Harry Potter series of fantasy novels by J. K. Rowling have become some of the most widely-read works of children's literature in history, with readers of all ages and in many countries. In May 2008, worldwide sales of Harry Potter books were estimated to be over 400 million copies, and the books have been translated from the original English into 67 languages.
While the books are set in Britain, they have a universal appeal. Many of the nuances of British culture and language will be unfamiliar to international readers. Such things require careful and creative translating. Nonstandard English present in the book also had to be given careful consideration. The character Rubeus Hagrid's West Country dialect, for example, needed to be rendered in other languages to reflect the fact that he speaks with an accent and uses particular types of slang.
The product is easily movable and transferable across countries and continents. It is stocked in most bookstores around the world.