MASS MARKETING
Average customer
Customer anonymity
Standard product
Mass production
Individualized distribution
Mass advertising
Mass promotion
One way communication
Economies of scale
Share of market
All customers
Customer attraction
ONE TO ONE MARKETING
Individual customer
Customer profile
Customized market offerings
Customized production
Mass distribution messages
Individualized incentives
Two way communication
Share of customers
Profitable customers
Customer retention
Average customer
Customer anonymity
Standard product
Mass production
Individualized distribution
Mass advertising
Mass promotion
One way communication
Economies of scale
Share of market
All customers
Customer attraction
ONE TO ONE MARKETING
Individual customer
Customer profile
Customized market offerings
Customized production
Mass distribution messages
Individualized incentives
Two way communication
Share of customers
Profitable customers
Customer retention