abhishreshthaa
Abhijeet S
Aaron's, Inc. is a lease-to-own retailer. It was founded by John M. Glenn in 1955.[1] The company focuses on furniture, electronics, appliances, computer leases and retail sales. The company is divided into three major divisions: sales and lease ownership; corporate furnishings; and manufacturing. The incorporation of manufacturing as well as retailing makes the company vertically integrated.
As of 11 June 2010, Aaron's, Inc. has 1723 locations, broken down as follows:
1094 company-owned sales and lease ownership stores
11 Rimco stores
7 Franchise Rimco stores
599 Franchised SALO stores
12 Aaron's Office Furniture
This includes the first company owned Canadian store, opened on April 13, 2007 in Windsor, Ontario.
The UK telecom should have detailed plan for their strategic moves in the market and be able to provide good customer services to the customers like by having discounted flights and value promotion to keep the competitive advantage at stable mode within its competitors and will need to focus more on the core competencies that allow business to practically and wisely design suitable airline operations within the bracket of their marketing network services in a market standard-based perspective.
The need to be goal oriented and must not stop to rejuvenate and change their marketing plan strategies from time to time in order to re-invent the performance process upon the upgrading of rules and regulations for segmentation of the market leading to stable market sales and profit (Doganis 2001). UK telecom need to segment customers using value-based and needs-based approaches and must be proactive in pursuing initiatives that respond to the needs of their customers and also provide high rate of return also, the need to pursue an organizational design allowing value-based segmentation to satisfy every customer (Cited from, Elliot, 1990 p. 28). The dynamism of telecom industry makes it a challenge for any one player to respond to various market innovations as possible. UK telecom will have to continue their efforts to build complete and integrated market strategy planning and decision support software solution combining the major revenue and cost drivers and the proficiency coupled with a strong knowledge based service offering as it can be essential to any idea of expansion of services.
The need for UK telecom to strengthen whatever opportunity that can be found in airline industry through engaging into established process of valuing its marketing strategies and a detailed planning structure helping promote better strategic moves and be able to provide good customer services to the customers like by having discount promotion to keep the competitive advantage at stable mode within competitors and will need to focus more on the core competencies that allow sustainable market operations through online market and communication, UK telecom long-term strategy is to improve its profitability to create substantial shareholder value and to maintain its position and to continue to grow and diversify the business into new markets and maintain flexible, diversified market network for investing better customer service initiatives within the business. Furthermore, in marketing instance there can be the adaptation of useful segments like the feature mobile segmentation, the involvement of mobile packages through the presence of internet media as a form of customer segmentation, the developing of strategy in UK telecom, there is critical need for business leaders to assess market structures available within the industry
The research methodology and design process would involve such primary as well as secondary sources for bringing about substantial studies that are literature based and theoretically inclined for which such research methods utilized may truly serve its first hand purpose for this study. The primary sources will have to represent original thinking as the core data for the research will have to be in case studies as well as survey questionnaires equipped with suitable statistical data and its measures as it can have direct observation to the research process as undergoing research should be handed in with empirical facets and crucial points gathered by the researcher. The secondary data will then analyze and evaluate information as being found in the primary sources and creates information more accessible to the readers and the parties involved supported by journals, articles and other publication types.
Survey Questionnaire
The researcher is conducting a study on marketing opportunities and strategies useful for telecom industry upon making necessary recommendations for this study; a questionnaire is designed to gain respondents’ feedback. The information given will be treated in strictest confidence.
Thank you.
Part 1: Personal Data
Direction: Please fill up in all the necessary information about yourself. Don’t leave any item unanswered.
a. Age ______
b. Gender
Male ( ) Female ( )
c. Civil Status
Single () Married ( ) Separated ( ) Widow/Widower ( )
d. Educational Attainment
Elementary ( ) High School ( ) College ( ) Graduate ()
e. Occupation:_____________
f. Religion:____________________________
g. Number of years in the company:_____
Part 2: Determining better market segments by using appropriate market process in the UK, on a scale of 1 to 5, rate the following statements within certain perception on marketing research as the scales can be: (1=strongly disagree, 2 disagree, 3 uncertain, 4 agree, and 5 strongly agree). Please tick only 1 column.
A. Market Segmentation Issues
1. With regards to market segments, the telecom business in UK is utilising strategic protocol for securing their customers.
5 4 3 2 1
2. Segmentation channels within UK telecom ensure that lack of market segment success can be due to weak management and service of market communication.
5 4 3 2 1
3. Improving the value of telecom industry is vital to the development of information technology within its strategic core for strategic driven mechanism.
5 4 3 2 1
4. In accordance to market research and management, the realization of promotions and other business offers is utilized to ensure better market cycles.
5 4 3 2 1
5. The UK telecom industry marketing sectors created strategies that ensure sales assets and online planning for the success of market segments.
5 4 3 2 1
As of 11 June 2010, Aaron's, Inc. has 1723 locations, broken down as follows:
1094 company-owned sales and lease ownership stores
11 Rimco stores
7 Franchise Rimco stores
599 Franchised SALO stores
12 Aaron's Office Furniture
This includes the first company owned Canadian store, opened on April 13, 2007 in Windsor, Ontario.
The UK telecom should have detailed plan for their strategic moves in the market and be able to provide good customer services to the customers like by having discounted flights and value promotion to keep the competitive advantage at stable mode within its competitors and will need to focus more on the core competencies that allow business to practically and wisely design suitable airline operations within the bracket of their marketing network services in a market standard-based perspective.
The need to be goal oriented and must not stop to rejuvenate and change their marketing plan strategies from time to time in order to re-invent the performance process upon the upgrading of rules and regulations for segmentation of the market leading to stable market sales and profit (Doganis 2001). UK telecom need to segment customers using value-based and needs-based approaches and must be proactive in pursuing initiatives that respond to the needs of their customers and also provide high rate of return also, the need to pursue an organizational design allowing value-based segmentation to satisfy every customer (Cited from, Elliot, 1990 p. 28). The dynamism of telecom industry makes it a challenge for any one player to respond to various market innovations as possible. UK telecom will have to continue their efforts to build complete and integrated market strategy planning and decision support software solution combining the major revenue and cost drivers and the proficiency coupled with a strong knowledge based service offering as it can be essential to any idea of expansion of services.
The need for UK telecom to strengthen whatever opportunity that can be found in airline industry through engaging into established process of valuing its marketing strategies and a detailed planning structure helping promote better strategic moves and be able to provide good customer services to the customers like by having discount promotion to keep the competitive advantage at stable mode within competitors and will need to focus more on the core competencies that allow sustainable market operations through online market and communication, UK telecom long-term strategy is to improve its profitability to create substantial shareholder value and to maintain its position and to continue to grow and diversify the business into new markets and maintain flexible, diversified market network for investing better customer service initiatives within the business. Furthermore, in marketing instance there can be the adaptation of useful segments like the feature mobile segmentation, the involvement of mobile packages through the presence of internet media as a form of customer segmentation, the developing of strategy in UK telecom, there is critical need for business leaders to assess market structures available within the industry
The research methodology and design process would involve such primary as well as secondary sources for bringing about substantial studies that are literature based and theoretically inclined for which such research methods utilized may truly serve its first hand purpose for this study. The primary sources will have to represent original thinking as the core data for the research will have to be in case studies as well as survey questionnaires equipped with suitable statistical data and its measures as it can have direct observation to the research process as undergoing research should be handed in with empirical facets and crucial points gathered by the researcher. The secondary data will then analyze and evaluate information as being found in the primary sources and creates information more accessible to the readers and the parties involved supported by journals, articles and other publication types.
Survey Questionnaire
The researcher is conducting a study on marketing opportunities and strategies useful for telecom industry upon making necessary recommendations for this study; a questionnaire is designed to gain respondents’ feedback. The information given will be treated in strictest confidence.
Thank you.
Part 1: Personal Data
Direction: Please fill up in all the necessary information about yourself. Don’t leave any item unanswered.
a. Age ______
b. Gender
Male ( ) Female ( )
c. Civil Status
Single () Married ( ) Separated ( ) Widow/Widower ( )
d. Educational Attainment
Elementary ( ) High School ( ) College ( ) Graduate ()
e. Occupation:_____________
f. Religion:____________________________
g. Number of years in the company:_____
Part 2: Determining better market segments by using appropriate market process in the UK, on a scale of 1 to 5, rate the following statements within certain perception on marketing research as the scales can be: (1=strongly disagree, 2 disagree, 3 uncertain, 4 agree, and 5 strongly agree). Please tick only 1 column.
A. Market Segmentation Issues
1. With regards to market segments, the telecom business in UK is utilising strategic protocol for securing their customers.
5 4 3 2 1
2. Segmentation channels within UK telecom ensure that lack of market segment success can be due to weak management and service of market communication.
5 4 3 2 1
3. Improving the value of telecom industry is vital to the development of information technology within its strategic core for strategic driven mechanism.
5 4 3 2 1
4. In accordance to market research and management, the realization of promotions and other business offers is utilized to ensure better market cycles.
5 4 3 2 1
5. The UK telecom industry marketing sectors created strategies that ensure sales assets and online planning for the success of market segments.
5 4 3 2 1