Marketing Management by Philip Kotler 13e 13th edition 2009

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Philip Kotler is known as the father of Marketing and most of his theories is widely used in marketing processes. Well he derive 4 P's of marketing also known as marketing mix and this marketing mix is the soul of any business. Here is the list of Marketing mix stages.

1) Product

2) Price

3) Place

4) Promotion
 
Philip Kotler is known as the genius of Marketing. The 4 P's of marketing, invented by Philp kotler is widely used and it is the USB and the core strength of marketing. Here is the 4 P's given below.

1) Product

2) Price

3) Place

4) Promotion
 
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