I opine that Facebook is on top-notch for many reasons..Although basically facebook does most of what orkut does--connecting with friends, sharing interest (the Wall-concept).But facebook does have more applications.,its no.1 entertainment medium with lot many games to be played & explored;with a more sophisticated user interface & better privacy controls. Its programmed in such a way tat it can be more easily handled. For some people, its games are great 'stress-busters'; for others, its the best 'speaker's corner', where anybody can stand & address the whole world! No medium has ever existed where one could as easily broadcast his/her thoughts to more no. of people just at the click of a mouse! From kids to adults, everyone is getting fascinated towards facebook because of its stress-buster games & its designed in such a way that, its explorative-games, stimulate one's interest in to do more exploration quite often. For games like farmville, one needs to visit often, to sell what they have grown, to accept what their friends have sent... to be upgraded as the player of higher levels.. Doing these things, One would spend atleast two hours without their knowledge in playing games.. Good marketing strategy to hold audience indeed!!
Does facebook really kills office productivity is one imp thing to be thought of! but, Survey finds 77% of facebookers use this on the job. People at workplace, use facebook for not only playing games, but to connect with colleagues, it also helps bridge gap at work.. Employers use this medium to post job offers to jam crowded audience, so that 1 post would surely get him 20-30 responses..Just few years ago, who would have dreamt of connecting their boyfriend/girlfriend, family & friends abroad, on a single platform,i can say facebook has made that dream come true... Atlast, one thing i wana make clear is, it all depends on how one takes it, either to make the best use out of it or ruled-out by it!!