INTERNATIONAL MARKETING NOTES

INTERNATIONAL MARKETING

International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term.

Advantage of International Marketing

1) Market Expansion

2) Brand Reputation
 
guys... if ne 1 has ne notes of this subject...or related links n stuff frm whr we can get notes...plz post asap...

waitin for ur replies frnds..

Regards
Vishal

Hey vishal, as we know that the applications of marketing principles in more than one country or globally is called international marketing. I am uploading a document of 42 pages which contains nice notes on international marketing written by Dr. Roger J Best.
 

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