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Direct Marketing Advantages

Selective Reach- DM reaches a large number of people, reduces waste coverage, and targets consumers with the highest potential.

Segmentation Capabilities- Direct marketers maintain lists of recent product purchasers, car buyers, property buyers, bank-card holders, credit-card holders, cellular service users and so on.
Segmentation is done through these lists on the basis of geographic area, occupation, demographics, psychographics. Marketers develop effective segmentation strategies.

Frequency- Direct marketers build frequency levels through the medium /media used. Direct-response TV advertising is quite inexpensive. The frequency through direct mail is not easily accomplished.

Flexibility- Direct marketing uses a variety of creative forms. A direct mail provides detailed information; direct-response TV advertising combines sound, sight and motion and allows product demonstration and so on.

Timing- DM, unlike other media can be much more timely. For e.g. a direct mail can be put together very quickly and distributed to the target population.

Personalization- Direct marketers can personalize the messages & offers most effectively.

Costs- the CPM for direct mail is high but its ability to specifically target the audience eliminates any waste coverage and hence reduces the actual CPM. Cost per consumer purchase contributes to cost-effectiveness of direct-response advertising. The cost of media is low, and each sale generated is inexpensive.

Measures the Effectiveness- Direct marketing program measures the effectiveness of the activity effectively. The feedback generated is immediate and accurate. This helps in the measurement of the DM activity.
 
Direct Marketing Advantages

Selective Reach- DM reaches a large number of people, reduces waste coverage, and targets consumers with the highest potential.

Segmentation Capabilities- Direct marketers maintain lists of recent product purchasers, car buyers, property buyers, bank-card holders, credit-card holders, cellular service users and so on.
Segmentation is done through these lists on the basis of geographic area, occupation, demographics, psychographics. Marketers develop effective segmentation strategies.

Frequency- Direct marketers build frequency levels through the medium /media used. Direct-response TV advertising is quite inexpensive. The frequency through direct mail is not easily accomplished.

Flexibility- Direct marketing uses a variety of creative forms. A direct mail provides detailed information; direct-response TV advertising combines sound, sight and motion and allows product demonstration and so on.

Timing- DM, unlike other media can be much more timely. For e.g. a direct mail can be put together very quickly and distributed to the target population.

Personalization- Direct marketers can personalize the messages & offers most effectively.

Costs- the CPM for direct mail is high but its ability to specifically target the audience eliminates any waste coverage and hence reduces the actual CPM. Cost per consumer purchase contributes to cost-effectiveness of direct-response advertising. The cost of media is low, and each sale generated is inexpensive.

Measures the Effectiveness- Direct marketing program measures the effectiveness of the activity effectively. The feedback generated is immediate and accurate. This helps in the measurement of the DM activity.

Hey sunanda, as we all know that in direct marketing a company promote their product by contacting their consumer directly so there are many more advantages of direct marketing. I am also uploading a document which will add some more points to your post or content.
 

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