promotion

While planning promotional strategies in rural markets, marketers must be very careful in choosing the vehicle to be used for communication. They must remember that only 16% of the rural population has access to a vernacular newspaper. Although television is undoubtedly a powerful medium, the...

The rural market has a huge buying potential due to the increase in the income and higher prices of the agricultural products. It was neglected or ignored by the marketers due to varied reasons but with the growing awareness in the Information technology has reduced the urban rural divide and...

Features are extras to a product, which are of value to the buyers. They are improvements provided for more comfort and convenience. They are of two types i. Rational, problem solving ii. Emotional, fancy The consumer is willing to pay for the solutions to the problems he has in using the...

The promotion measure should be cost effective. Word of mouth is an important message carrier in the rural areas and ‘opinion leader’ play a significant role in influencing the prospective rural consumers about accepting or rejecting a product or a brand. Other attributes are explained as under...

Promotion Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in...

Promotion of corporate governance To promote better corporate governance, NFCG (National Foundation for Corporate Governance) is formed in partnership with: federation of Indian Industry (CII) Institute of Company Secretaries of India (ICSI) Institute of Chartered Accounts of...

PROMOTION DECISIONS In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the Communication of information about the product with the goal of generating a positive customer response. Promotion decisions include: 1. Promotional...

Promotion Mix. The best advertising is done by a satisfied customer - Philip Kotler ‘Promotion’ is a descriptive term for the mix of communication activities, which a service organization carries out in order to influence the public on whom their sales depend. It is an element in an...

The scope of the study gives an idea to develop the sales promotion activities in home appliances (Television) industry. It involves the evaluation of the present promotional activities. With the help of the study we can give suggestion regarding sale promotion and services offered by the...

Accessing the product promotion strategy of home appliances (Television) companies, the study is applied descriptive in nature. It also tends to find impact of different communication channels and advertisement on consumers. At the same time it was intended to find out the fastest moving...

Sales promotion consists of a variety of companies. Sponsored promotional activities that supplement both advertising and personal set up. These activities are impersonal and can be directed at industrial buyers, intermediaries or consumers. Sales promotion consists of a...

Sales promotion Sales promotion consists of a variety of companies. Sponsored promotional activities that supplement both advertising and personal set up. These activities are impersonal and can be directed at industrial buyers, intermediaries or consumers. Sales promotion...

PROMOTION Component from Marketing Mix - Amul It should adopt a proper mix of appropriate advertising tools. New advertising campaign should be developed to initiate the consumer learning process and retain the consumer attention. As discussed earlier it should pursue a distinct brand image...

project on PROMOTION AND ADVERTISING what are basics, methods and other important of advertising and promotions are explained in this project.. check it out friends... :SugarwareZ-285:

hey friends, here is a 100 marks project on SALES PROMOTION of YAMAHA BIKES... NJOY!!!! :director:

Dear Boss, People who do lots of work... make lots of mistakes People who do less work... make less mistakes People who do no work... make no mistakes People who make no mistakes... gets promoted That's why I spend most of my time sending e-mails & playing games at work I need a...

Dear Boss, People who do lots of work... make lots of mistakes People who do less work... make less mistakes People who do no work... make no mistakes People who make no mistakes... gets promoted That's why I spend most of my time sending e-mails & playing games...

can any one find me Advertising and Promotion - Integrated Marketing Communication 7th or 8th edition (pdf) for belch and send me link to [email protected] and i'll be so grateful

i wnt information abt role of indian merchant chamber export promotion plz plz guys its urgent plz pl zny budy help me....!

hi.. this project will be useful for you..