promotion

Hi ..... Can anyone plz help me i Need a project reportrelated to promotion of sportts bar so that it could give me an idea to prepare my project report

EPC (Export promotion council) imade in my second year hope u like...:SugarwareZ-116:

What are the basic criteria of promotion in any office?

Goals of a trade promotion are: 1. Stimulate in-store merchandising or other trade support, 2. Manipulate levels of inventory held by wholesalers and retailers, 3. Expand product distribution to new areas of the country or new classes of trade, 4. Create a high level of excitement about the...

Consumer Franchise building- SP activities that communicate distinctive brand attributes & contribute to the development & reinforcement of the brand identity are consumer franchise building promotion.Eg: Kashmir Tourism Corporation. Companies can use SP techniques in a number of ways to...

Objectives of Consumer-Oriented Sales Promotion 1. Obtaining trial and repurchase 2. Increasing consumption of an established brand 3. Defending current customers 4. Targeting a specific market 5. Enhancing advertising and marketing efforts

It is very important to note that the increased use of sales promotion is coming at the expense of media advertising. This has led to concern that the increased use of sales promotion is having a negative effect on brand equity. Brand equity refers to a type of intangible asset of added value...

1. Extra incentives is the key element in sales promotion 2. Sales promotion is essentially an acceleration tool designed to speed up the setting process & maximize sales volume. 3. It can be targeted to different parties in the marketing channel.

Promotion Can: 1. Offer an immediate inducement, 2. Cause customers to try a product, 3. Persuade customers to buy again, 4. Introduce a new product or build a brand over time. 5. Promotion Can’t: 6. Create an image for a brand, 7. Compensate for a lack of advertising, 8. Do much to...

1. The growing power of retailers: The power shift in market place from manufacturing to retailers. a. Advent of optical checkout scanners b. Consolidation of grocery store industry c. Evolution of private labels. 2. Declining Brand Loyalty: 3. Increased promotional sensitivity: Marketers...

1. Obtaining Trial & repurchase One of the most important uses of SP is to encourage consumers to try a new product or service tools have become an important part of new brand introduction strategy. The labels of initial price can be increased through sampling, coupons & refund orders. The...

Sales promotion has been defined as: 1. a “direct inducement “ that offers distribution or the ultimate consumers with the primary objective of creating an immediate sale. 2. Marketing communication activities, other than advertising, personal selling, and public relations, in which a...

The Promotion Department as a department constitutes of the Board, is charged with the responsibility of increasing the sales in the consumption of Indian coffee both within the country and abroad. To fulfill this responsibility which is best owned on the department under the coffee Act. The...

Examples of Promotion of movie done through news channels Promotion-hungry producers and content-starved channels are coming together like never before to form a happy alliance. It's all very well, except that you have to look hard to figure out where news ends and entertainment begins It was...

Songs have become the first fragrance of the film. Sanjay Leela Bhansali Nowadays it’s a growing trend among film makers to promote their movies through lovable music of the movie. Very often viewers see their...

Gone are those days when plastering a few posters on the walls and hand-painted Billboard signs were the only means available for a film’s publicity; Actors barely promoted their films, film-makers never ventured in-front of the camera and our main stream media couldn’t care less. But today’s...

“The offer” is the meat and pilaf of this menu item. Without an appealing offer of value for the cost – no amount of selling will empty your shelves or fill your seats. Exclusivity, short runs, bundled deals, see a star, or bring a friend – these offers make people feel special, like they...

A career-shaping lesson about promoting “giant donuts” made a lasting impression on my marketing attitude. If your story – your features, benefits and applications -- can be applied to a giant donut, it’s not specific enough. Promotion is about differentiating your movie, your stars, your offer...

Sales Promotion Employing methods to stimulate sales through immediate or delayed incentives to the customer. If the incentive is attractive, the price: value ratio is adjusted favourably enough to affect a sale. This strategy should integrate with the overall marketing mix to balance extra...

SALES PROMOTION EVALUATION Measurement of results in any area of business activities related to the objectives that are set. To accomplish this, set of evaluation criteria is laid down before the implementation of the sales promotion programme. A number of these objectives are directly...